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Top 8 Marketing Degrees Online in Australia

Create job opportunities with Australia's best marketing and digital marketing degrees.

Marketing text graphic

You should consider a marketing degree if you're solid with numbers and a good communicator. A grasp of psychology helps too. Marketing pros help businesses grow by reaching customers and convincing them to buy products.

A Bachelor of Business (Marketing) is normally the degree to go for if you haven't been to university before. If you have a degree already (any discipline), consider an online Master of Marketing.

Further study options also exist. A graduate certificate is a way to gain general or specialist skills and perhaps get started on a masters. Digital marketing degrees are available. And you can study marketing in the field of data analytics.

ECU - Bachelor of Marketing, Advertising and Public Relations

The online Bachelor of Marketing, Advertising and Public Relations at Edith Cowan University merges related disciplines so graduates can build the optimal skill set. You'll explore consumer behaviour, social media marketing, strategic branding, and more. Work placements and industry projects ensure that graduates are well-prepared for the job market.

RMIT - Graduate Certificate in Marketing

The RMIT Online Graduate Certificate in Marketing is an 8-month, part-time program. It combines four courses: marketing management, consumer behaviour, communication strategies, and research. Designed for both aspiring and current marketing managers, it offers practical skills for immediate impact. The course serves as a pathway to the Master of Marketing.

3. Graduate Certificate in Digital Marketing (Beginner)

Person using AI on phone to highlight street features

Some Graduate Certificate in Digital Marketing courses are designed for people with a non-marketing background. They're popular among professionals from areas such as journalism, sales management, and business management.

An introductory course may cover subjects such as consumer insights and customer orientation, before moving on to digital methods. Benefits: A beginner course helps you understand the potential of the field and gain insights into how to work with agencies.

RMIT - Master of Marketing

RMIT Online's Master of Marketing develops skills for future leadership, blending foundational principles with digital innovation. It's designed for current and future marketing managers. The two-year, part-time program offers five core and seven elective courses. It covers topics such as brand strategy, product innovation, analytics, and services promotion.

UNSW - Master of Analytics (Marketing)

The UNSW Online Master of Analytics (Marketing) is for professionals looking to apply data analytics heavily in their marketing work. It requires a business degree or relevant experience. The 12 courses explore analytics in depth, along with specialised topics such as marketing analytics foundations, social media and digital analytics, and managing customer analytics.

UTS - MBA (Digital Marketing)

The UTS Online MBA in Digital Marketing prepares professionals for leadership roles. Offered part-time and online, it includes topics such as digital consumer behaviour and data-driven marketing. Suitable for both current and aspiring executives, this program enhances career and salary opportunities in management. It combines strategic leadership with marketing skills.

What You'll Study (Course Structure)

Marketing degrees vary widely in structure and focus. A bachelor's degree usually includes 24 units, with less than half on marketing. Master's programs, often 12 subjects, have a stronger marketing emphasis. Graduate certificates provide a taste of a master’s with four subjects.

The main distinction between general and digital marketing degrees is the amount of digital content. Digital specialisations typically cover more on digital platforms, data analytics, and social media.

Here are sample subjects from Australian university programs to show study areas.

Bachelor degree

Graduate certificate

Masters degree

Marketing analytics masters

† Online courses are available in Melbourne, Sydney, Brisbane, Adelaide, Perth, Canberra, Gold Coast, Newcastle. Australia-wide.