Graduate Certificate in Marketing Online

Start or boost a career in marketing with a 100% online graduate certificate. You can do an introductory course or a digital marketing specialisation.
Graduate Certificate in Marketing

A graduate certificate in marketing is a 4-unit postgraduate course for current or future marketing professionals. While it is a business course, you don't need a business degree to gain entry.

Students in Australia are generally admitted on the basis of having a university degree (any discipline) or significant marketing experience. Classes are a mix of people already working in marketing and those looking to break into the field.

The graduate certificate is often an introductory course containing core units from a Master of Marketing program.

RMIT Graduate Certificate in Marketing

RMIT Online's Graduate Certificate in Marketing is a principles-based course that serves as a pathway to a masters degree. Students gain classic skills and knowledge, learning about consumer behaviour, marketing management, marketing research and communication strategy. Each of the 4 units takes just 7 weeks of 100% online study. The course is part-time and designed with working professionals in mind. After the graduate certificate, you can continue the program and go for a Master of Marketing. To gain entry, you should have a degree (any discipline) or 5 years of job experience.

Graduate Certificate in Digital Marketing

Graduate Certificate in Digital Marketing

For those with a strong interest in digital marketing, a graduate certificate in digital marketing is a great way to start or boost a career in the field.

Students learn how to take advantage of digital channels such as online search, social media, email marketing, company websites, display ads and blogging.

A graduate certificate in digital marketing may be more technical than a regular marketing course. But the topic is relevant to almost everyone involved in marketing. Courses cover digital technologies and data metrics, along with customer experience, business strategy and marketing management.

UTS Graduate Certificate in Marketing and Digital Strategy

The 100% online Graduate Certificate in Marketing and Digital Strategy gives you the foundational skills and knowledge to drive marketing strategies. This course is designed for those with a non-marketing background – such as journalism, content creation or retail management – who want to gain a foundational understanding of digital marketing concepts. Through this course, you’ll develop core marketing capabilities to become an adaptive marketing professional and prepare for the future of digital marketing. Upon completion of the graduate certificate, you will have the required marketing experience to qualify for entry to the Master of Digital Marketing.

UTS Graduate Certificate in Digital Marketing

The 100% online Graduate Certificate in Digital Marketing gives you the foundational skills and knowledge to be a strategic leader in digital marketing, regardless of your industry. This course is suitable for those with a background in marketing who want to upskill to be confident in data-driven marketing, and how technology shapes consumer behaviours and branding in a digital world. Upon completion of this course, you’ll have the opportunity to enrol into the Master of Digital Marketing, where you’ll develop the strategic, future-focused skills to lead in digital marketing teams and organisations.

RMIT Graduate Certificate in Digital Marketing Leadership

The Graduate Certificate in Digital Marketing Leadership from RMIT Online will help you harness the power of digital marketing technologies. Students learn how to wrangle the multitude of platforms, apps, technologies and tools to produce positive, personalised customer experiences. As well, there is an emphasis automation, data connection and strategic partnerships. The 4-unit course takes 8 months of study, with each unit completed in a 7-week teaching block. Graduates come away with the ability to implement a well-organised and cost-effective digital marketing strategy.