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Graduate Certificate in Marketing (and Digital)

Jumpstart your career as a marketer with a Graduate Certificate in Marketing online. Options include introductory and advanced courses in digital marketing.

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A Graduate Certificate in Marketing is a four-subject postgraduate course aimed at current marketers or people looking to break into the field. You can do a general course or specialise in digital marketing, at beginner or advanced levels.

Why This Course Is Worth It

A postgraduate marketing certificate could represent an important step in your career. It really has the potential to open opportunities to new, interesting and well-paid lines of work.

Learning marketing requires formal education today more than ever before. Technology is changing the landscape and you can't get by on instincts and workplace learning. Increasingly, the best, most sophisticated pros are university trained.

Postgraduate courses are open to experienced professionals as well as newbies to a field. You can find a suitable course to learn the skills you need. The grad cert qualification is on a similar academic level to a degree while providing a foundation for further study.

Few people appreciate just how diverse and lucrative the available jobs are. Because marketing is crucial to business viability, demand for expertise is high across every industry. The work is sufficiently challenging and complex that many career opportunities exist, from writing content and creating ads through to crunching analytics and allocating campaign budgets.

Related: Is a Graduate Certificate in Business Worth It?

Best Online Courses in Australia

Discover the best online marketing courses in Australia with these top-rated graduate certificate programs. From beginner-level courses to more technical ones, they are designed to help you gain the skills and knowledge to become a marketing leader in the digital age. Explore the programs offered by RMIT Online and UTS Online to find out which one is right for you.

Graduate Certificate in Marketing Online

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A Graduate Certificate in Marketing is a well-balanced, general course. As well as learning about digital marketing technologies, you build skills in areas such as pricing, consumer insights, marketing research, management and communications.

RMIT Online - Marketing

RMIT Online's Graduate Certificate in Marketing is a principles-based course that serves as a pathway to a masters degree. Students gain classic skills and knowledge, learning about consumer behaviour, campaign management, market research and communication strategy. Each subject takes just 7 weeks of 100% online study. The course is part-time and designed with working professionals in mind. After completing the four subjects, you can continue the program and go for a Master of Marketing. To gain entry, you should have a degree (any discipline) or 5 years of job experience.

Digital Marketing (Beginner)

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If you don't come from a marketing background and want to learn about digital marketing, there is still a course for you. A beginner-level course is appropriate if you haven't studied marketing before. You come away with sound working knowledge of the discipline. As well, you have an educational platform for advanced studies.

UTS Online - Marketing and Digital Strategy

The 100% online course in Marketing and Digital Strategy from UTS online gives you the foundational skills and knowledge to drive strategies. This program is designed for those with a non-marketing background – such as journalism, content creation or retail management – who want to gain a foundational understanding of concepts used by marketers. Through this course, you’ll develop core capabilities to become an adaptive professional and prepare for the future of marketing. Upon completion, you will have the required subject experience to qualify for entry to the Master of Digital Marketing.

Digital Marketing

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For those with a strong interest in digital marketing, a specialist course is a great way to gain knowledge. Students learn how to take advantage of channels such as online search, social media, email, company websites, display ads and blogging.

A digitally orientated course may be more technical than a regular program but the field is relevant to almost every marketer. Students explore online technologies and data metrics, along with customer experience, business strategy and campaign management.

UTS Online - Digital Marketing

This specialist digital marketing course gives you the foundational skills and knowledge to be a strategic leader in the field, regardless of your industry. The program is suitable for those with a background in marketing who want to upskill. Students build confidence in data-driven strategy, and learn how technology shapes consumer behaviours and branding. Upon completion, you’ll have the opportunity to enrol into the Master of Digital Marketing, where you’ll develop the strategic, future-focused skills to lead teams.

RMIT Online - Digital Marketing Leadership

The Digital Marketing Leadership course from RMIT Online will help you harness the power of online technologies. Students learn how to wrangle the multitude of platforms, apps, technologies and tools to produce positive, personalised customer experiences. As well, there is an emphasis automation, data connection and strategic partnerships. The 4-subject course takes 8 months of study, with each unit completed in a 7-week teaching block. Graduates come away with the ability to implement a well-organised and cost-effective promotion strategy.

What You'll Study (Course Structure)

The course structure reflects whether the program is meant to be introductory or for experienced marketers. As well, you can have a stronger emphasis on digital marketing topics for specialised courses. Here are example subject lists.

Learning Outcomes

Learning outcomes depend on the specialisation and/or your choice of electives. With a well-rounded course, you should be able to achieve these kinds of competencies.

Consumer insight and analytics
Develop approaches to using data analytics to profile consumers, understand consumer behaviour, and optimise campaign efforts.

Digital marketing strategies
Design an online strategy, accounting for organisational technology capability and characteristics of the product and target audience.

Marketing research
Develop and execute market research plans, including research project design, and data collection and sampling techniques.

Strategic marketing
Define strategic objectives and apply meaningful performance indicators to shape and motivate campaign activities.

Career Opportunities

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You can use a grad cert to upskill if you're a professional already or wanting to break into the field. In both cases, the course is also a platform for a graduate diploma or masters. Graduate certificates are flexible in terms of content and purpose.

The course will potentially open up career opportunities by giving you new, highly-relevant skills and knowledge, plus a university qualification. Demand for Advertising and Marketing Professionals is strong, with employment in Australia projected to expand by 11.4% to 89,000 over the 5 years to 2027.

Job titles in the industry include marketing assistant, marketing manager, digital marketing manager, campaign manager, content creator, brand manager, and customer success manager.

Entry Requirements

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The basic entry requirements for a postgraduate program are that you have a bachelor degree in any discipline. If you lack a degree, you may still be considered based on extensive professional experience.

For advanced programs, you need a marketing or business background. You can show this using academic qualifications and/or professional experience.


† Online courses are available in Melbourne, Sydney, Brisbane, Adelaide, Perth, Canberra, Gold Coast, Newcastle. Australia-wide.