Choose your ideal online course in analytics, business analytics or marketing analytics. Bachelor, graduate certificate and master's courses are available 100% online from Australian universities.
Business analytics skills are in demand. Interesting, high-salary jobs are there if you earn a bachelor degree, graduate certificate, graduate diploma, master's degree or MBA. Choose from the best online courses in Australia.
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Bachelor of Business Analytics
Bachelor of Business Analytics and similar degrees are available online in Australia. You'll study topics such as data science concepts, managing data sets, data analysis, and predictive analytics. An alternative study option is to do a business degree with a minor specialisation in analytics.
Bachelor of Business (Logistics and SCM)
You can study Logistics and Supply Chain Management as part of a Bachelor of Business degree. The major forms part of a well-rounded undergraduate business program.
Alongside regular business subjects, students explore global logistics, operations management, procurement, and risk management. You develop analytical methods to improve efficiency, reduce costs, and lift customer satisfaction.
Graduates are prepared for almost any business role but are especially well trained for jobs such as inventory controller, logistics analyst, operations manager, and supply chain manager... READ MORE
Graduate Certificate in Analytics
A Graduate Certificate in Analytics gives you the flexibility to focus on business analytics through choice of electives or design a more fundamental data analytics course.
With a wide selection of subjects available, you can create a business analyst course to match your skill and career goals. Example topics are analytics and business, big data management, business analytics consulting, data visualisation, and predictive analytics.
The 4-subject grad cert short course leads into a 12-subject Master of Analytics program should you wish to continue studying... READ MORE
Graduate Certificate in Business Analytics
A Graduate Certificate in Business Analytics is one of the most popular business analysis courses. You effectively join a masters program and complete 4 of the 12 subjects required for a masters degree.
An advantage of doing a business graduate certificate is that you don't have to commit to a full masters without trying the program first. Entry requirements may also be relaxed, such as not requiring a relevant degree or experience.
With flexible online grad cert courses, you can also pursue a smash-n-grab strategy. Instead of foundation subjects, just choose the most career-relevant topics... READ MORE
Graduate Certificate in Operations and SCM
A Graduate Certificate in Operations and Supply Chain Management is a preparatory course for jobs such as inventory analyst, operations manager, production manager, and supply chain manager.
Topics student explore in this course include business process design, the integration of new technologies into business, handling supply chain risks, and evidence-based management of resources.
Students come away better equipped to strategically use information and resources to improve operational efficiency... READ MORE
Graduate Diploma in Analytics
A Graduate Diploma in Analytics may provide the perfect length of course for your business analysis training requirements. A graduate diploma online course consists of 8 subjects that you complete in 16 months of part-time study. You're able to choose subjects to meet your learning goals, balancing data analytics with business management and communication content.
Graduate Diploma in Analytics at UNSW Online
The Graduate Diploma in Analytics from UNSW Online allows you to design the ideal training program. Students choose 8 subjects from the 14 contained in the UNSW masters program. You're also able to elect to do a General Analytics or Marketing Analytics major. Each subject is completed part-time over 7 weeks. Subjects include: Big Data Management; Financial Modelling; Managing People, Analytics and Change; Analytics and Business; and Data Visualisation and Communication. Every student has access to a Student Success Advisor to help guide you through the online program in a non-academic capacity.
Masters in Analytics
A Masters in Analytics is a well-rounded online course that combines essential data analytics training with application to business management problems.
This master's degree is versatile. It has the potential to open up career opportunities in multiple directions, which is important in the face of technological change. You should come away confident in your data analysis skills and ability to use data to generate business value.
Graduates of the program are well positioned to do roles ranging from business analyst to directing analytics activities and being a decision maker... READ MORE
Masters in Business Analysis
A Masters in Business Analysis is a 12-subject course with technical, mathematical and business elements. Classes are mostly made up of professionals with backgrounds in technology and/or business.
A business analytics masters gives you the opportunity to (a) build data handling skills and (b) learn how to leverage data insights to inform business decisions.
Topics you may cover in a business analysis masters include data processing, data visualisation, machine learning, customer analytics, financial analytics, and data ethics and regulations... READ MORE
Masters in Logistics and SCM
A master's degree in Logistics and Supply Chain Management can lead to job opportunities in fields such as logistics, transportation, procurement, and manufacturing.
Students explore topics such as applied optimisation techniques, transportation and distribution, inventory management, procurement and sourcing, and global supply chain management.
This branch of study is about strategic and practical decision-making using evidence. Technical content in the area of analytics is included but generally in a less intensive fashion than other courses listed... READ MORE
Masters in Marketing Analytics
Marketing analytics is an important business field in which you can carve out an interesting and lucrative career. You can specialisation in marketing analytics as part of a business analytics masters degree.
Topics you may study in a marketing analytics major include foundation of marketing analytics, managing customer analytics, social media and digital analytics, and a capstone marketing analytics course.
Graduates of a marketing analytics program still acquire general analysis skills for working across industries and sectors... READ MORE
MBA in Business Analytics
For every business analyst in an organisation, there may be many more people who commission, use or act on the analyst's results. An MBA in Business Analytics is orientated more towards management than technical training.
You can come to an MBA (Business Analytics) program from an analytics background or without experience. The degree works either way, preparing analysts for executive roles but also executives for roles where analytics features.
With an MBA in Business Analytics, you gain a general business education while also building analytical knowledge and skills... READ MORE
What You'll Study (Course Structure)
A business analytics course can cover any of numerous subjects from this large field, including data processing, programming languages, customer analytics, marketing analytics, and data visualisation. Also, expect to get your hands dirty, and build practical skills, with applied projects using real data.
You'll become proficient at using data to generate useful insights for business leaders. A business analysis course may be ideal if you're good with numbers but don't want to do the heavy coding required in data science. Most postgraduate students have a business, technology or mathematical background.
The number of subjects you must complete is typically 16 for a bachelor degree, 4 for a graduate certificate, 8 for a graduate diploma and 12 for a master's degree. Here are example course structures. The lists are non-exhaustive; other core subjects and electives may be available.
Bachelor degree
- Applied Business Project
- Artificial Intelligence for Business
- Business Analytics
- Business Intelligence & Data Warehousing
- Business Requirements Analysis
- Data Science Concepts
- Decision Analytics
- Managing Data and Information
- Marketing Analytics
- Predictive Analytics
Masters degree
- Customer Analytics
- Data Processing Using Python
- Data Processing Using R
- Data Processing Using SAS
- Data Visualisation & Visual Analytics
- Foundation Studio
- Foundations of Business Analytics
- Financial Analytics
- Innovation Studio
- Machine Learning
Learning Outcomes
A good business analytics course will provide you with tools to access, manipulate and present data so as to understand business functions and inform business decisions. For a masters in business analytics or similar, graduates should have the analytical skills and problem-solving ability to complete these kinds of tasks.
- Apply customer data and insights for decision-making to increase customer value.
- Describe machine learning methods and apply to real business problems.
- Explain how information systems may be used to deliver organisational value.
- Import relevant data into a SAS environment for manipulation, analysis and reporting.
- Maintain a database and construct Structured Query Language (SQL) statements.
- Use data visualisation methods to navigate and represent large data sets.
- Use quantitative methods to assess customer value.
- Write custom programs using Python and/or R for data analysis and reporting.
For shorter courses, you'll mainly gain introductory concepts to help navigate the industry. Longer courses present an opportunity to develop key practical skills.
Career Opportunities
Graduates of business analytics university courses are typically employed as business analysts, including junior and senior roles, and also as business intelligence analysts and data analysts.
In Australia, employment of Management and Organisation Analysts is projected to surge by 32% over 5 years to 116,000 by 2027. Jobs for ICT Business and Systems Analysts are projected to grow by 13% to 51,000.
Job titles include: business analyst, business data analyst, business intelligence analyst, customer insights analyst, data analyst, e-commerce analyst, financial analyst, intelligence analyst, IT business analyst, management consultant, marketing analyst, operations analyst, predictive modeler, pricing analyst, risk analyst, retail analyst, supply chain analyst, data scientist.
Entry Requirements
Entry requirements for courses in business analytics at university are fairly standard. But you may benefit from mathematical achievement. For bachelor degrees, your ATAR counts – with possible adjustments for high scores in mathematics and information technology subjects.
For postgraduate courses, you generally need a degree, preferably in a related business or technology discipline. If you start with a graduate certificate course, admission standards may be more relaxed and allow for qualification based on professional experience.
Entry into the Deakin University Bachelor of Business Analytics is competitive and your Year 12 ATAR score is considered. Adjustments are made for above-average achievements in the following secondary education subjects: Mathematical Methods or Maths: Specialist Mathematics (3 points); and Business, English other than EAL, any Information Technology or Maths: Further Mathematics (2 points).
Alternative pathways are also available. English language requirements apply.
To automatically qualify for the RMIT Online Bachelor of Business program, you need to achieve an ATAR of 70 or equivalent. Entry with a lower score may be possible depending on the availability of places and individual score adjustment factors.
If you don't qualify based on the above and successfully finished Year 12 more than 2 years, alternative pathways into the Business School are available based on broader education achievements.
English language requirements also apply.
To be eligible for the UNSW Online Graduate Diploma in Analytics, you need a bachelor degree (or equivalent qualification) with a credit average of 65% or higher.
An articulation pathway exists from the Graduate Certificate program if you complete this with a minimum WAM of 65. To qualify for the Graduate Certificate in Analytics, you need a bachelor degree OR 3 years of relevant experience.
For 2023 starters, the indicative fee for the full program is $37,380 for domestic students and $40,440 for international students.
FAQs
Business analysts help organisations identify ways to improve efficiency, increase profitability, and achieve their goals. They do this by analysing data, identifying trends and patterns, and making recommendations based on their findings.
Analysts may work with stakeholders within the organisation, such as executives, managers, and subject matter experts, to understand the needs and challenges of the business. The ultimate goal is to help the organisation make better decisions and take actions that will drive business value.
Business analytics is in high demand in Australia. Job ads are numerous. Businesses are taking advantage of opportunities from big data, which translates to surging demand for analytical skills and professionals who can deliver data insights.
Australia is an advanced economy with strong business competition in digitally-orientated sectors such as information technology, banking, finance, digital marketing, health care and human resource management. The fundamentals point to ongoing high demand for graduates of business analytics and data analytics programs.
Business analytics is a moderately hard major. Compared with data science, the programming demands are far lower and you don't need to know nearly as many advanced mathematical techniques. Business analytics requires all-round ability as opposed to being extremely difficult.
You study business analytics as part of a business program. Along with Arts, Business is one of the most popular fields of study at Australian universities. A business school will not normally make one specialisation much harder than the rest of the program.
Business analytics difficulty ratings
In terms of difficulty levels for different aspects of the discipline, here are the ratings:
- Difficulty of getting a business analytics degree: 8 (out of 10)
- Logic and maths skills: 8
- Business strategy skills: 7
- Communication and teamwork: 6
Source: Just Business Today
Something worth considering is that, to develop strong data analytics skills, business analysts need to complete postgraduate courses or do other advanced training with large amounts of programming content. If this is not for you, career opportunities in the field may be limited to relatively non-technical roles.
Yes, a degree in this field can be a good choice for someone interested in a career in data analysis and management. Business analytics combines elements of business, technology, and data science, and can lead to exciting and rewarding careers. Examples of careers for graduates include business intelligence analyst and management consultant. These roles can be lucrative while offering opportunities for growth and advancement.
Four common types of business analytics are:
- Descriptive: Summarize data and describe what happened in the past, such as calculating summary statistics and creating visualizations to help understand the data.
- Diagnostic analytics: Dig deeper into data and identify patterns and relationships, such as using tools like regression analysis to identify trends and correlations.
- Predictive analytics: Forecast future events or outcomes, such as using machine learning algorithms to make predictions based on historical data.
- Prescriptive analytics: Recommend actions or decisions based on data, such as using optimization algorithms to find the best solution.
Business analysts often use mathematical techniques to analyse data and make business decisions. However, not all business analysis involves a lot of maths. The amount varies depending on the application.
Some tasks may only require basic maths skills, while others may require more advanced knowledge of statistical and computational techniques. Business analytics is not just about maths, but also about using data to gain insights and make informed decisions.
For a career in this field, having a strong foundation in mathematical concepts such as statistics, algebra, and calculus can be helpful. Additionally, many analytical tools and software programs require a basic understanding of maths to use them effectively.
Business analysts typically do not do coding as part of their job. But they may have a working knowledge of programming languages and be able to understand code written by software developers.
Their main focus is on analysing data and business processes to help organizations improve operations and make better informed decisions. They may use tools like spreadsheets and specialised software for analysis. But they are not typically responsible for writing code.
Some business analysts may have a background in computer science or a related field, and may be proficient in coding. It ultimately depends on the specific role and responsibilities of the analyst.
