Choose your ideal online course in analytics, business analytics or marketing analytics. Bachelor, graduate certificate and master's courses are available 100% online from Australian universities.
Business analytics skills are in demand. Interesting, high-salary jobs are there if you earn a bachelor degree, graduate certificate, graduate diploma, master's degree or MBA. Choose from the best online courses in Australia.
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Bachelor of Business Analytics
Bachelor of Business Analytics and similar degrees are available online in Australia. You'll study topics such as data science concepts, managing data sets, data analysis, and predictive analytics. An alternative study option is to do a business degree with a minor specialisation in analytics.
Graduate Certificate in Analytics
A Graduate Certificate in Analytics gives you the flexibility to focus on business analytics through choice of electives or design a more fundamental data analytics course.
With a wide selection of subjects available, you can create a business analyst course to match your skill and career goals. Example topics are analytics and business, big data management, business analytics consulting, data visualisation, and predictive analytics.
The 4-subject grad cert short course leads into a 12-subject Master of Analytics program should you wish to continue studying... READ MORE
Graduate Certificate in Business Analytics
A Graduate Certificate in Business Analytics is one of the most popular business analysis courses. You effectively join a masters program and complete 4 of the 12 subjects required for a masters degree.
An advantage of doing a graduate certificate online is that you don't have to commit to a full masters without trying the program first. Entry requirements may also be relaxed, such as not requiring a relevant degree or experience.
With flexible online grad cert courses, you can also pursue a smash-n-grab strategy. Instead of foundation subjects, just choose the most career-relevant topics... READ MORE
Graduate Diploma in Analytics
A Graduate Diploma in Analytics may provide the perfect length of course for your business analysis training requirements. A graduate diploma online course consists of 8 subjects that you complete in 16 months of part-time study. You're able to choose subjects to meet your learning goals, balancing data analytics with business management and communication content.
Graduate Diploma in Analytics at UNSW Online
The Graduate Diploma in Analytics from UNSW Online allows you to design the ideal training program. Students choose 8 subjects from the 14 contained in the UNSW masters program. You're also able to elect to do a General Analytics or Marketing Analytics major. Each subject is completed part-time over 7 weeks. Subjects include: Big Data Management; Financial Modelling; Managing People, Analytics and Change; Analytics and Business; and Data Visualisation and Communication. Every student has access to a Student Success Advisor to help guide you through the online program in a non-academic capacity.
Masters in Analytics
A Masters in Analytics is a well-rounded online course that combines essential data analytics training with application to business management problems.
This master's degree is versatile. It has the potential to open up career opportunities in multiple directions, which is important in the face of technological change. You should come away confident in your data analysis skills and ability to use data to generate business value.
Graduates of the program are well positioned to do roles ranging from business analyst to directing analytics activities and being a decision maker... READ MORE
Masters in Business Analysis
A Masters in Business Analysis is a 12-subject course with technical, mathematical and business elements. Classes are mostly made up of professionals with backgrounds in technology and/or business.
A business analytics masters gives you the opportunity to (a) build data handling skills and (b) learn how to leverage data insights to inform business decisions.
Topics you may cover in a business analysis masters include data processing, data visualisation, machine learning, customer analytics, financial analytics, and data ethics and regulations... READ MORE
Masters in Marketing Analytics
Marketing analytics is an important business field in which you can carve out an interesting and lucrative career. You can specialisation in marketing analytics as part of a business analytics masters degree.
Topics you may study in a marketing analytics major include foundation of marketing analytics, managing customer analytics, social media and digital analytics, and a capstone marketing analytics course.
Graduates of a marketing analytics program still acquire general analysis skills for working across industries and sectors... READ MORE
MBA in Business Analytics
For every business analyst in an organisation, there may be many more people who commission, use or act on the analyst's results. An MBA in Business Analytics is orientated more towards management than technical training.
You can come to an MBA (Business Analytics) program from an analytics background or without experience. The degree works either way, preparing analysts for executive roles but also executives for roles where analytics features.
With an MBA in Business Analytics, you gain a general business education while also building analytical knowledge and skills... READ MORE
What You'll Study (Course Structure)
A business analytics course can cover any of numerous subjects from this large field, including data processing, programming languages, customer analytics, marketing analytics, and data visualisation. Also, expect to get your hands dirty, and build practical skills, with applied projects using real data.
By doing an online course in business analytics, you become proficient at using data to generate useful insights for business leaders. A business analysis course may be ideal if you're good with numbers but don't want to do the heavy coding required in data science. Most postgraduate students have a business, technology or mathematical background.
The number of subjects you must complete is typically 16 for a bachelor degree, 4 for a graduate certificate, 8 for a graduate diploma and 12 for a master's degree. Here are example course structures. The lists are non-exhaustive; other core subjects and electives may be available.
Bachelor of Business Analytics
- Applied Business Project
- Artificial Intelligence for Business
- Business Analytics
- Business Intelligence & Data Warehousing
- Business Requirements Analysis
- Data Science Concepts
- Decision Analytics
- Managing Data and Information
- Marketing Analytics
- Predictive Analytics
Master of Business Analytics
- Foundations of Business Analytics
- Foundation Studio
- Customer Analytics
- Data Visualisation & Visual Analytics
- Data Processing Using R
- Data Processing Using Python
- Data Processing Using SAS
- Machine Learning
- Innovation Studio
- Financial Analytics
Learning Outcomes
A good business analytics course will provide you with tools to access, manipulate and present data so as to understand business functions and inform business decisions.
- For shorter courses, you'll mainly gain introductory concepts to help navigate the industry.
- Longer courses present an opportunity to develop key practical skills.
For a masters in business analytics or similar, graduates should have the analytical skills and problem-solving ability to complete these kinds of tasks.
- Explain how information systems may be used to deliver organisational value.
- Maintain a database and construct Structured Query Language (SQL) statements.
- Import relevant data into a SAS environment for manipulation, analysis and reporting.
- Use quantitative methods to assess customer value.
- Apply customer data and insights for decision-making to increase customer value.
- Use data visualisation methods to navigate and represent large data sets.
- Write custom programs using Python and/or R for data analysis and reporting.
- Describe machine learning methods and apply to real business problems.
Career Opportunities
Graduates of business analytics university courses are typically employed as business analysts, including junior and senior roles, and also as business intelligence analysts and data analysts.
In Australia, employment of Management and Organisation Analysts is projected to surge by 32% over 5 years to 116,000 by 2027. Jobs for ICT Business and Systems Analysts are projected to grow by 13% to 51,000.
Here are job ad summaries to give you a flavour of the career opportunities available.
Snippets from jobs ads. Search business analytics jobs here.
Business Analyst – Queensland Government
You will provide business analysis services and support to the design, configuration, development, analysis and evaluation of the Police Integrity and Professional Standards (PIPS) Information Technology (IT) solution. Accountabilities include: Develop, conduct and implement system and integration test plans as well as coordinate User Acceptance Testing to ensure the delivered solutions meet requirements.
Reporting, Insights and Data Specialist – Mercedes-Benz
Working for Mercedes-Benz Australia in this full time role based at our head office in Victoria, you will become the key driver for reporting and insights across marketing and eCommerce teams for both Australian and New Zealand markets. The business is currently undergoing a significant digital transformation and this role plays an essential role in helping to connect the dots of all our digital marketing.
Graduate Analyst – IRI APAC
This position sits within our Growth Enabling team where you will work with a portfolio of food and grocery clients. You will be responsible for delivering client reports accurately, and on time. You will also: accurately assess the client's reporting requirements; be accountable for the quality of the client data set; be accountable for the quality of the client report.
Junior Business Analyst – Spotlight
Must have at least 2+ years BA experience. Experience with SAP will be highly regarded. You will: (a) Manage SDLC methodology including Business Case, Business Requirements, Solution Options, Process Mapping, Design and Implementation of solutions (b) Work with and train users to leverage SRG systems to meet business objectives (c) Capture business and functional requirements and prepare documentation for the execution of changes, walkthroughs, development and vendor engagements.
Business Analyst – SoftLabs
SoftLabs is seeking an experienced Business Analyst to join their Technology Consulting in Canberra. The role requires experience in developing strategic framework, governance, addressing current and emerging needs of the user requirements. Key responsibilities: (a) defining the vision and goals, desired target state, and roadmap in collaboration with stakeholders (b) Define processes for lifecycle management of project (c) Develop User Agreements (d) Analyse, define, and work to address user requirements.
Reporting and Insight Analyst – Serco Plc
You are a self-starter with exceptional analytic and problem-solving skills. You have the ability to influence at all levels of an organisation, and to communicate complex ideas. To be successful, you will have business analytics experience in a commercial environment; sound experience working with Power BI, Alteryx, Tableau, and/or Microsoft Azure; and strong reporting, analytical and presentation skills.
Manager, Business Intelligence & Analytics – Legal Aid
You'll provide strategic and technical leadership to our business intelligence and data science functions. You're an experienced business intelligence and analytics professional with an extensive background in data warehouse environments, including system administration, database design, dimensional modelling and reporting and analytics.
Entry Requirements
The entry requirements for business analytics courses at university are fairly standard but you may benefit from mathematical achievement. For bachelor degrees, your ATAR counts – with possible adjustments for high scores in mathematics and information technology subjects.
For postgraduate courses, you generally need a degree, preferably in a related business or technology discipline. If you start with a graduate certificate course, admission standards may be more relaxed and allow for qualification based on professional experience.
Here are course admission requirements to study business analytics. Enquire for further details.
Entry into the Deakin University Bachelor of Business Analytics is competitive and your Year 12 ATAR score is considered. Adjustments are made for above-average achievements in the following secondary education subjects: Mathematical Methods or Maths: Specialist Mathematics (3 points); and Business, English other than EAL, any Information Technology or Maths: Further Mathematics (2 points).
Alternative pathways are also available. English language requirements apply.
To automatically qualify for the RMIT Online Bachelor of Business program, you need to achieve an ATAR of 70 or equivalent. Entry with a lower score may be possible depending on the availability of places and individual score adjustment factors.
If you don't qualify based on the above and successfully finished Year 12 more than 2 years, alternative pathways into the Business School are available based on broader education achievements.
English language requirements also apply.
To be eligible for the UNSW Online Graduate Diploma in Analytics, you need a bachelor degree (or equivalent qualification) with a credit average of 65% or higher.
An articulation pathway exists from the Graduate Certificate program if you complete this with a minimum WAM of 65. To qualify for the Graduate Certificate in Analytics, you need a bachelor degree OR 3 years of relevant experience.
For 2023 starters, the indicative fee for the full program is $37,380 for domestic students and $40,440 for international students.
FAQs
Business analytics is in high demand in Australia. Job ads for business analyst positions are consistently numerous. Businesses are increasingly taking advantage of opportunities from big data, which translates to surging demand for analytical skills and professionals who can deliver data insights.
Australia is an advanced economy with strong business competition in digitally-orientated sectors such as information technology, banking, finance, digital marketing, health care and human resource management. The fundamentals point to ongoing high demand for graduates of business analytics and data analytics programs.
Business analytics is a moderately hard major. If you compare business analytics with data science, the programming demands are far lower and you don't need to know nearly as many advanced mathematical techniques. Business analytics requires all-round ability as opposed to being extremely difficult.
You study business analytics as part of a business program. Along with Arts, Business is one of the most popular fields of study at Australian universities. A business school will not normally make one particular specialisation dramatically more difficult than the rest of the program.
Business analytics difficulty ratings
In terms of difficulty levels for different aspects of the discipline, here are the ratings:
- Difficulty of getting a business analytics degree: 8 (out of 10)
- Logic and maths skills: 8
- Business strategy skills: 7
- Communication and teamwork: 6
Source: Just Business Today
Something worth considering is that, to develop strong data analytics skills, business analysts need to complete postgraduate courses or do other advanced training with large amounts of programming content. If this is not for you, career opportunities in the field may be limited to relatively non-technical roles.
Apart from Business Analyst, a range of other jobs are available to capitalise on business analytics skills.
Data analysts are in big demand if you have appropriate information technology (IT) skills. Example job titles:
- Consultant Analytics and Insights
- Data & Insights Analyst
- Data Analyst
- Data Analytics Consultant
- Data Reporting Analyst
- Junior Data Analyst
- Reporting Analyst
- Senior Data Analyst
Business intelligence is a line of work where you examine and report on market issues and trends.
- Business Insights Analyst
- Business Intelligence & Analytics Manager
- Business Intelligence Analyst
- Business Intelligence Lead
- Business Research Analyst
The Human Resources team benefit from having analytical capabilities on board, with jobs such as Compensation Analyst, HR Reporting Analyst, HR Analyst, and Human Resources Analyst.
Marketing is an area of specialisation where you can perform marketing analysis or do marketing research.
- Customer Insights Analyst
- Marketing Analyst
- Marketing Campaign Analyst
- Performance Marketing Analyst
- Market Research Analyst
- Market Research Director
- Market Research Manager
