A short postgraduate course in digital marketing and data analysis.

Develop your analytical skills for cutting-edge campaign practices with a marketing analytics course. Learn to drive innovation as a marketer and achieve smarter, more effective use of company resources.
Students acquire advanced analytical expertise for data-rich environments. Analyse consumer behaviour and use social media to produce data-driven insights. You'll be positioned to skilfully apply software and tools.
What Do You Study?
Marketing analytics is a specialised branch of data analytics where you use data for insights into decisions connected with marketing activities. It is quite simply the application of data analysis in marketing.
Students study data analysis, statistical modelling, and analytical techniques that are useful for marketers. Through case studies, datasets, and selected tools, you learn skills to solve advertising, promotion and sales problems. The graduate certificate is a four-subject course that forms part of a larger Master of Marketing Analytics program
The discipline goes beyond evaluating campaign performance. For instance, students may learn to leverage customer management data to understand consumer behaviour and enhance campaign targeting. They may also analyse big data to help design social media marketing campaigns.
Study Marketing Analytics Online
Designed for working professionals, this online course allows you to develop advanced marketing analytics skills while maintaining a full-time job. Using flexible hours, participants complete a single subject in each study period.
UNSW Online - Graduate Certificate in Marketing Analytics
A Marketing Analytics specialisation is available within the Graduate Certificate in Analytics at UNSW Online. Select an elective from a large menu to go with the three specialist subjects: Social Media and Digital Analytics, Foundations of Marketing Analytics, and Managing Customer Analytics. The course is flexible with each subject fully online for part-time completion over 7 weeks. Finish the entire course in 8 months without requiring time off work. Completed subjects may be put towards a future master's degree.
How Hard is Marketing Analytics?
Getting into the analysis side of marketing is a smart move because (a) there's a shortage of skilled professionals and (b) data analysis skills are incredibly valuable. Some marketers are hesitant to engage in technical tasks, creating opportunities for those willing to learn data analysis.
Based on our experiences and observations of the industry, learning marketing analytics is relatively easy and doesn't take up too much time. Plus, the job itself is rewarding and low-stress.
The main challenge is often the initial hesitation people feel towards diving into a technical field. However, tools like Google Analytics and Ahrefs are user-friendly and intuitive for the most part, making them accessible. Most of the work doesn't rely on the analyst performing sophisticated mathematics but rather on knowing which tools to use and how to interpret and communicate results.
Related: What is Marketing Analytics? 10 Examples
How to Become a Marketing Analyst
How do I become a marketing analyst in Australia? One option is to begin as a data analyst and then gain experience in digital marketing. This approach capitalises on your analytical skills and enables their application to consumer data and insights. It is advisable to do undergraduate studies in analytics, statistics, and information technology, with some marketing units included.
An alternative pathway is to establish a marketing career and then enhance your analytical skills with postgraduate study. An undergraduate business degree with marketing and relevant analytics, statistics, or programming subjects can provide a solid foundation.
Irrespective of the pathway, a postgraduate course in analytics, such as the grad cert offered by UNSW Online, is highly advantageous.
The Graduate Certificate in Data Analytics develops essential skills in analysing and interpreting data. The program covers subjects such as data analysis, business analysis tools, and data visualisation.
Graduates gain practical skills that are highly sought-after across industries. The qualification is recognised in Australia and supports careers in digital marketing, software development, finance, and more.