Lerna Courses uses cookies on our platform. Discover more about cookies, the categories of cookies we employ, and their purposes.
What Is a Cookie?
Cookies are tiny text documents stored on your computer or mobile device. These are pivotal in ensuring that digital platforms operate effectively and can enhance user experience. By allowing platforms to read and write these files, they can identify your device and recall crucial data, making your interaction with sites more streamlined (for instance, by recalling your settings).
Which Cookies Do We Use?
Outlined below are the varieties of cookies that might be present on our platform.
Essential
These are vital for our platform's functionality, facilitating easy navigation and the utilisation of its features. Without these fundamental cookies, some services or features may be compromised, affecting the fluidity of your experience.
Performance
Also known as analytics cookies, these gather insights about your platform interaction. These cookies compile data about user patterns (remaining anonymous) aiding in the enhancement of our platform's performance. They help identify frequently accessed pages, track website usage, highlight any issues you encounter, and gauge the efficacy of our promotional efforts.
User experience
On occasion, we might deploy UX or functionality cookies. They enable the platform to recall your selections, providing customised and augmented features, such as customised webpages or reminders about promotions. They might also support services you've asked for, like viewing a video or joining a discussion on a blog. These features are aimed at refining your visit to our platform.
The data these cookies gather may be anonymised.
Advertising
Used to present advertisements aligned with your interests, advertising or targeting cookies ensure you have an enriched user experience. They leverage Local Shared Objects (widely known as "Multimedia cookies") to recall your settings and preferences.
In select scenarios, we may utilise Adobe Flash Player for special content delivery, like video streams or animations. Multimedia cookies are saved on your device but are accessed via an interface separate from your regular browser. Consequently, these cookies can't be managed directly through your browser settings. Instead, the Adobe website provides tools for managing them. If you choose to disable or reject multimedia cookies for our platform, certain features, including video content, might be inaccessible.
How We Use Cookies
Google Analytics demographics & interest reporting
Our platform employs cookies to enable the sampled reporting of user demographics and interests within Google Analytics. This might let us gather details like age, gender, and interests. This information helps us better understand our users and enhance the user experience and engagement.
This tool is anchored in Display Advertising (like Google Analytics Demographics and Interest Reporting). Users can choose to disengage from Google Analytics for Display Advertising and modify Google Display Network advertisements using the Ads Settings.
To disengage from this feature, you can install the Google Analytics Opt Out browser extension.
Remarketing
Additionally, we use Remarketing with Google Analytics for online advertisements, which encompasses the Google Adwords tracking cookie. This enables us to continue displaying ads across the digital landscape, specifically on the Google Display Network (GDN). As always, your privacy is paramount; no personal identification data is collected using Google's or other third-party retargeting systems.
Collaboratively, we and our third-party providers, including Google, use first-party cookies (like the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) to:
- Inform, enhance, and display ads influenced by your previous Lerna Courses interactions; and
- Understand how ad displays, ad services, and your engagements with these ads and services correlate with visits to our platform.
To disengage from Google's cookie usage, you can visit the Ads Preferences Manager. Additionally, you can opt out of third-party vendor cookie usage via the Network Advertising Initiative opt-out page.
We've incorporated Google Analytics, a digital analytics service by Google, to bolster features such as Display Advertising. This aids us in gaining a deeper understanding of our platform's visitors. To prevent your data from being harnessed, you can install the Google Analytics Opt Out add-on.