6 Best Digital Marketing Courses Online
Compare the best digital marketing courses online in 2026, including university degrees, accredited diplomas and free short courses.
Study online with an Australian university or college or do a short course.
Here are the best courses for learning how to do digital marketing in 2026. Choose from accredited certificates, diplomas and degrees from Australia, through to the top paid and free courses from around the world.
They vary in expertise level from beginner to advanced. You can find a good course whether you’re a novice or an experienced marketing professional. Included are fully accredited degrees from Australian universities and best-selling online training programs.
COURSE LIST
- UNSW – Master of Analytics (Marketing Analytics)
- Udemy – Complete Digital Marketing Course
- Talk Agency – The Deep Dive
- Upskilled – Diploma of Social Media Marketing with Artificial Intelligence
- Google – Digital Marketing & E-commerce Certificate
- UTS – Master of Business Administration (Digital Marketing)
6 Best Digital Marketing Courses Online
UNSW Online – Master of Analytics (Marketing Analytics)
The Master of Analytics (Marketing Analytics) from UNSW Online is for (a) marketers who want to excel at analysis or (b) analysts who want to excel in marketing. The program is organised into seven-week blocks and can be completed in two years part-time.
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The 12 courses include eight core analytics courses, three marketing analytics specialisation courses, and a capstone project. Topics include introductory data analysis, analytics and business, database management, data visualisation and communication, predictive analytics, foundations of marketing analytics, customer analytics, and social media and digital analytics.
Udemy – Complete Digital Marketing Course
The Complete Digital Marketing Course from Udemy is “12 courses in 1”, covering SEO, YouTube, Facebook, Google Ads, Google Analytics, and more. The program contains 22 hours and 43 minutes of video across 19 sections and 247 lectures, along with quizzes, projects, checklists, and actionable lessons.
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Learn how to market a business online across multiple channels. No prior experience is needed, and participants receive a certificate of completion. The course was last updated in April 2026. Udemy pricing varies by location and promotion.
Talk Agency – The Deep Dive
The Deep Dive is a free digital marketing course from Talk Agency. It explains how digital marketing works and includes content marketing, search engine optimisation, digital advertising, email marketing, websites, social media, and conversion rate optimisation.
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The course is designed for people who want to understand digital marketing before managing it themselves or paying for professional help. It now forms part of Talk Agency’s small-business learning resources and is available at no cost.
Upskilled – Diploma of Social Media Marketing with Artificial Intelligence
Upskilled offers the nationally recognised 11426NAT Diploma of Social Media Marketing with Artificial Intelligence. The 100% online, self-paced course is designed for career starters, business owners, freelancers and marketing professionals.
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Most students complete the seven-unit diploma in 18 to 24 months. Topics include AI-supported content creation, social media strategy, organic and paid social media marketing, conversion optimisation, marketing opportunities and communication planning. Fees start at $76 per week.
Google – Digital Marketing & E-commerce Certificate
The Google Digital Marketing & E-commerce Certificate is a seven-course online program for beginners. No previous experience is required, and it can be completed in around three to six months with about 10 hours of study per week.
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Topics include search, social media, email marketing, marketing analytics, e-commerce stores, customer loyalty and AI-assisted marketing. The certificate is available through Coursera and Google Career Skills. Coursera subscription pricing varies by country.
UTS Online – MBA (Digital Marketing)
The MBA in Digital Marketing from UTS Online is a two-year part-time course delivered entirely online. The program consists of 12 subjects completed in 7-week study blocks and offers several intakes each year.
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The Digital Marketing specialisation includes Digital Consumer Behaviour and Digital Marketing Today, plus two electives chosen from Data Driven Marketing, Emerging Technologies and Marketing, Omnichannel Marketing Strategy, and Managing Digital Offerings and Innovation. The 2026 fee is $4,763 per subject, with FEE-HELP available.
Course Comparison Table
| Provider | Cost | Suitable For | Learning Outcomes | Qualification |
|---|---|---|---|---|
| UNSW Online | $5,130 per course | Marketers or analysts | Analytics and business, database management, data visualisation, predictive analytics, customer analytics, social media analytics | Master of Analytics (Marketing Analytics) |
| Udemy | Varies by promotion | No prior experience | SEO, YouTube Marketing, Facebook Marketing, Google Ads, and Google Analytics | Certificate of completion |
| Talk Agency | Free | Small business owners and beginners | Content marketing, SEO, digital advertising, email marketing, websites, social media | None |
| Upskilled | From $76 per week | Career starters, business owners and marketers | AI-supported content, social media strategy, organic and paid campaigns, conversion optimisation | 11426NAT Diploma of Social Media Marketing with Artificial Intelligence |
| Coursera subscription; local pricing varies | Beginners seeking job-ready skills | Search, social media, email marketing, analytics, e-commerce, customer loyalty and AI | Google Professional Certificate | |
| UTS Online | $4,763 per subject | Aspiring or current managers | Data-driven marketing, emerging technologies, omnichannel marketing strategy | Master of Business Administration (Digital Marketing) |
Updated: 14 July 2026
General Marketing Courses Online
If you want to develop a broad understanding of all aspects of marketing, including digital, a traditional marketing course could be a good option. Here are some ideas.
Certificate IV in Marketing and Communication
A starting course for anyone interested in marketing is the BSB40820 Certificate IV in Marketing and Communication. The nationally accredited training course has no entry requirements.
The 12-unit qualification has 6 core units and 6 electives. Course length varies by provider but is often around one year full-time. Programs are delivered by TAFE institutions and colleges. Students learn how to make presentations, debate ideas, analyse consumer behaviour, and develop and apply knowledge of the communications industry.
Diploma of Marketing and Communication
The BSB50620 Diploma of Marketing and Communication is open to those who have completed the required Certificate IV units or have two years of relevant work experience. Potential jobs for graduates include sales manager, marketing manager, public relations officer, campaign manager, and marketing coordinator.
The 12-subject course has 5 core subjects and 7 electives. Students learn how to identify campaign opportunities, establish a mix of marketing activities, develop integrated communication plans, and do project work.
Advanced Diploma of Marketing and Communication
The highest TAFE-level qualification is the BSB60520 Advanced Diploma of Marketing and Communication. Entry requires the corresponding diploma, specified diploma-level units, or four years of relevant experience.
The 12-unit course has 4 core units and 8 electives. The core units are: Develop organisational marketing strategy, Manage organisational marketing processes, Develop marketing plans, and Develop and maintain strategic business networks.
Bachelor of Business (Marketing)
At university, the way to study marketing is to do a business degree. By doing enough relevant subjects, you qualify for a Bachelor of Business (Marketing) or equivalent degree.
Many career opportunities are available to graduates, and a business degree also has employment value beyond marketing roles. Expect to cover topics like digital marketing, branding, innovation, campaign management, and big data.
Graduate Certificate in Marketing
The shortest postgraduate marketing qualification is a Graduate Certificate in Marketing. The course is open to university graduates from any discipline and experienced professionals.
Students are often working professionals who complete four subjects online over six to eight months of part-time study. The qualification is part of a larger master’s degree and can provide credit towards it. Introductory or foundation subjects may make up most of the course.
Masters in Marketing
The premier qualification for marketers is a Master of Marketing. The degree often consists of 12 subjects, although course length varies. Expect to do foundation units as well as advanced studies in several areas.
Example subjects are marketing foundations, consumer insights, business intelligence, product innovation, services marketing, digital technologies, and marketing analytics. The program is suitable for beginners as well as industry veterans.
FAQs
Is it hard to study marketing?
No. Marketing is not especially difficult to study. If it were a hard subject, we wouldn’t have so many people doing business degrees like this one.
Business is among the most popular fields of study at every level, including vocational training, undergraduate degrees and postgraduate education. Marketing also features in almost every business course.
Students learn some psychology, statistics and communication skills. There is no particular area that students are likely to get stuck on or that would commonly cause them to fail.
One caveat is that the discipline is becoming more data oriented. Because so much information is collected, marketers need skills in interpreting statistics and may also need to carry out data analysis themselves.
Related: Is a Marketing Degree Worth It?
What is the best marketing degree to get?
The best marketing degree to get is a Bachelor of Business (Marketing) or an equivalent qualification, such as a Bachelor of Commerce (Marketing) or Bachelor of Marketing.
At undergraduate level, you can major in marketing through the business programs of most Australian universities. You’ll gain a general business education, with marketing usually accounting for no more than about 25% of first-year subjects and up to 50% of third-year subjects. To specialise, you need to choose enough electives from the marketing study stream.
At postgraduate level, your options depend on your career history and goals. A Master of Marketing is the obvious choice. You could instead choose a master’s degree concentrating on digital marketing or marketing analytics. An MBA with a marketing major may be more suitable for someone mainly interested in management.
How long is a marketing course?
A Certificate IV in marketing commonly takes around one year to complete, while diploma and advanced diploma courses often take one to two years. A bachelor’s degree is normally three years in Australia. A master’s degree commonly takes 1.5 years full-time or around two years part-time.
Typical course loads and durations are:
- Certificate IV in Marketing and Communication: 12 units, often around 1 year
- Diploma of Marketing and Communication: 12 units, often 1–2 years
- Higher education Diploma of Marketing: commonly 8 subjects over 1 year
- Diploma of Social Media Marketing with Artificial Intelligence: 7 units over 18–24 months
- Advanced Diploma of Marketing and Communication: 12 units, often 18–24 months
- Bachelor of Business (Marketing): 24 subjects over 3 years
- Bachelor of Business (Marketing) (Honours): 32 subjects over 4 years
- Graduate Certificate in Marketing or Digital Marketing: 4 subjects over 6–8 months part-time
- Graduate Diploma in Marketing: 8 subjects over 1 year full-time or around 16 months part-time
- Master of Marketing, Master of Digital Marketing, Master of Marketing Analytics or MBA (Digital Marketing): commonly 12 subjects over 1.5 years full-time or around 2 years part-time
Short courses can take significantly less than a year, and their duration is often measured in hours. You can study an individual topic such as branding, sales, content marketing or public relations. Short courses are usually introductory, meaning further training and experience may be needed to develop job-ready skills.
Is marketing a good career?
Marketing is a good career, offering more job variety and security than many people imagine. Marketing jobs will continue to exist because promotion is a core business activity.
Almost every business and organisation needs professionals to promote its products or services. Most medium and large businesses have a dedicated marketing team.
Your career could take many different directions. Roles include advertising, brand management, campaign management, content creation, customer success, digital marketing, market research, marketing analytics, promotions, public relations, sales, search engine optimisation and social media marketing.
You can get started as an intern, assistant or writer. Promotion opportunities range from campaign or product manager through to Head of Marketing or Chief Marketing Officer.
Related: Digital Marketing Salary in Australia | Is Digital Marketing a Good Career?