Start or accelerate your career with a digital marketing course from an Australian university or college, or a short course on a global e-learning platform.
Here are the best courses for learning how to do digital marketing in 2023. Choose from accredited certificates, diplomas and degrees from Australia, through to the top paid and free courses from around the world.
The courses vary in expertise level from beginner to advanced. You can find a good course whether you're a novice or an experienced marketing professional. Included are fully accredited degrees from Australian universities as well as best-selling online training programs.
List Of Courses
- UTS: Graduate Certificate in Marketing and Digital Strategy
- UTS: Graduate Certificate in Digital Marketing
- UTS: Master of Digital Marketing
- RMIT: Graduate Certificate in Digital Marketing Leadership
- UNSW: Master of Analytics (Marketing)
- Udemy: Complete Digital Marketing Course
- Talk Agency: The Deep Dive
- Upskilled: Diploma of Social Media Marketing
- Google: Fundamentals of Digital Marketing (Free)
- UTS: Master of Business Administration (Digital Marketing)
UTS Graduate Certificate in Marketing and Digital Strategy
The UTS Online Graduate Certificate in Marketing and Digital Strategy develops foundational skills and knowledge. The course is ideal if you have a background in a non-marketing field, such as journalism, content creation, or retail management, and want to transition into a marketing role. Over 8 months of part-time study, you do four subjects, covering topics such as customer-centric marketing, consumer insights, data-driven marketing, digital customer behavior, digital marketing today, and branding in the digital world. It's open to applicants with a bachelor's degree or useful professional experience. Graduates have the option put completed subjects as credit towards a master's degree.
UTS Graduate Certificate in Digital Marketing
The Graduate Certificate in Digital Marketing from UTS Online is designed for marketing professionals who want to upskill and become a strategic leader. The program is delivered 100% online, allowing you to work full-time while studying part-time. This short course by university standards contains four subjects: Digital Marketing Today, Digital Customer Behaviour, Data-Driven Marketing, and Branding in the Digital World. Tuition fees are $3,996 per subject and intakes are in Jan, Mar, May, July, Aug, Oct. FEE-HELP is available. To be eligible, you'll need a degree in marketing or other business discipline, or work experience. Graduates can continue studying for a master's degree.
UTS Master of Digital Marketing
The UTS Master of Digital Marketing consists of 12 subjects and is for marketing professionals who want to gain advanced skills. It's suitable for both early-career and experienced marketers. The program includes four subjects from the graduate certificate course. The remaining eight subjects cover topics such as digital platforms, customer analytics, data ethics, and emerging technologies. Graduates understand digital marketing concepts well and are able to implement strategies to drive business solutions. Career outcomes include positions such as Digital Marketing Manager, Head of Digital Optimisation, and Chief Marketing Officer. The cost is $3,996 per subject, with FEE-HELP available.
RMIT Graduate Certificate in Digital Marketing Leadership
RMIT Online's Graduate Certificate in Digital Marketing Leadership is an 8-month, part-time course to help experienced marketers lead digital transformation in the workplace. There are four core subjects, each lasting 7 weeks, on customer-first digital marketing, consumer analytics, marketing technologies, and leading digital transformation. It's $3,720 per subject, with FEE-HELP available. Students develop skills to choose marketing technologies, connect data systems, and implement partnerships to drive value using customer-focused strategies. Entry requirements: either a degree or equivalent and 2 years of experience, or no qualification but 5 years of professional experience in marketing.
UNSW Master of Analytics (Marketing)
The Master of Analytics (Marketing) from UNSW Online is for marketers who want to excel at analysis or analysts who want to excel in marketing. The program is structured in eight-week blocks and can be completed in as little as two years part-time. There are 12 subjects, including eight core analytics units, three marketing analytics electives, and a capstone project. You'll explore subjects such as analytics and business, big data management, data visualisation and communication, managing customer analytics, managing people, marketing analytics foundations, predictive analytics, programming principles, and social media and digital analytics. The estimated cost is $4,530 per subject in 2023.
Udemy Complete Digital Marketing Course
The Complete Digital Marketing Course from Udemy is "12 courses in 1", covering topics such as SEO, YouTube Marketing, Facebook Marketing, Google Adwords, and Google Analytics. The program features over 20 hours of video training, plus articles and interactive elements such as projects, checklists, and actionable lectures. It will help you learn how to market a business online across all the major marketing channels. Learn at your own pace and follow the steps to achieve results. The course costs A$69.99 and is suitable for people with no prior experience. This is a best-seller with a 4.5-star rating from 160,000+ students and counting. Receive a certificate of completion.
Talk Agency The Deep Dive
The Deep Dive course is offered by Talk Agency, a team of 35 digital marketing experts. The program is designed so you learn everything you need to know, including content marketing, search engine optimisation, digital advertising, email marketing, websites, social media, and conversion rate optimisation. It contains 6 modules, 20 subtopics, 100+ instructional videos, and a dedicated digital strategist. Students also receive six 1:1 support sessions, an online marketing toolkit, and actionable templates and takeaways each month. This training costs A$1,900 if paid upfront and provides lifetime access to all course materials.
Google Fundamentals of Digital Marketing
The Fundamentals of Digital Marketing from Google is a free beginner-level course that offers 40 hours of training in 26 modules. To gain a well-rounded introduction to the field, you'll explore topics such as building an online presence, search engine optimisation (SEO), social media marketing, email marketing, video marketing, analytics, and e-commerce. The program is self-paced, with video tutorials and quizzes, and is accredited by Interactive Advertising Bureau Europe and The Open University. Graduates receive a certificate, which you can showcase on LinkedIn and your CV.
UTS Master of Business Administration (Digital Marketing)
The UTS Online MBA (Digital Marketing) is a 2-year part-time course delivered 100% online. It's open to professionals of varying backgrounds. The program consists of 12 subjects, with 7-week study blocks and several intakes each year. Tuition fees for the course are $4,250 per subject, with FEE-HELP available. The course is delivered by the AACSB-accredited UTS Business School, and students can tailor their MBA by choosing specialisations and electives. For this specialisation, you may explore topics such as marketing today, data-driven marketing, emerging technologies, managing digital offerings and innovation, and omnichannel marketing strategy.
Course Comparison Table
|Provider||Cost||Suitable For||Learning Outcomes||Qualification|
|UTS Online||$3,996 per subject||Non-marketing professionals||Customer-centric marketing, data-driven marketing, digital customer behavior, branding in the digital world||Graduate Certificate in Marketing and Digital Strategy|
|UTS Online||$3,996 per subject||Marketing professionals||Digital marketing today, digital customer behaviour, data-driven marketing, branding||Graduate Certificate in Digital Marketing|
|UTS Online||$3,996 per subject||Marketing professionals||Digital marketing concepts and advanced skills, drive business solutions||Master of Digital Marketing|
|RMIT University||$3,720 per subject||Experienced marketers||Customer-first digital marketing, consumer analytics, marketing technologies, leading digital transformation||Graduate Certificate in Digital Marketing Leadership|
|UNSW Online||$4,530 per subject||Marketers or analysts||Analytics and business, big data management, data visualisation, managing customer analytics, social media analytics||Master of Analytics (Marketing)|
|Udemy||A$69.99||No prior experience||SEO, YouTube Marketing, Facebook Marketing, Google Adwords, and Google Analytics||Certificate of completion|
|Talk Agency||A$1,900||Digital marketing enthusiasts||Content marketing, SEO, digital advertising, email marketing, websites, social media||None|
|Upskilled||A$4,200||Social media enthusiasts||Paid and organic advertising, content creation and design, social media strategies, personal brand||10904NAT Diploma of Social Media Marketing|
|Free||Beginners||Building an online presence, SEO, social media marketing, email marketing, video marketing, analytics, e-commerce||Certificate|
|UTS Online||$4,250 per subject||Aspiring or current managers||Data-driven marketing, emerging technologies, omnichannel marketing strategy||Master of Business Administration (Digital Marketing)|
Updated: 12 February 2023
If you want to develop a broad understanding of all aspects of marketing, including digital, a traditional marketing course could be a good option. Here are some ideas.
The BSB50620 Diploma of Marketing and Communication is open to those with an equivalent Certificate IV or two years of relevant work experience.
Potential jobs for graduates include sales manager, marketing manager, public relations officer, campaign manager and marketing coordinator.
The 12-subject course consists of 5 core subjects and 7 electives. Among other skills, you learn how to identify campaign opportunities, establish a mix of marketing activities, develop integrated communication plans, write persuasive copy, and do project work... READ MORE
No – Marketing is not especially difficult to study. If it were a hard subject, we wouldn't have so many people studying the discipline.
You have to remember that business is about the most popular subject to study at any level. That includes vocational training, undergraduate university degrees, and postgraduate education. And marketing features in almost every business course.
Marketing is a subject that is well rounded. You learn a bit of psychology, some statistics and communication skills. There is no one particular area that students are likely to get stuck on or which would cause them to fail.
The one caveat to this is that, as a discipline, marketing is becoming more data orientated. Because so much data is being collected, marketers need skills in at least interpreting statistical information, if not doing some data analysis themselves.
Modern marketing professionals need competencies in online marketing and marketing analytics. If you're the sort of person who runs away from anything numerical, you may find the subject difficult to study to an advanced level.
The best marketing degree to get is a Bachelor of Business (Marketing) or equivalent degree, such as a Bachelor of Commerce (Marketing) or Bachelor of Marketing.
At an undergraduate level, you can major in Marketing in the business programs of most Australian universities. You'll gain a general business education, with marketing usually comprising no more than about 25% of your Year 1 subjects and up to 50% of your Year 3 subjects. To specialise in marketing, you need to choose enough electives from the study stream.
At a postgraduate level, you have different options depending on your career history and goals. A Masters in Marketing is the obvious choice. But you can also do a masters that concentrates on digital marketing or marketing analytics. If you're mainly interested in a management career, you can do an MBA with a marketing major.
An accredited marketing course from a TAFE or business college takes around 1 year to complete if you study full-time. Marketing degrees take longer. A bachelor degree is 3 years long in Australia. A master's degree is typically 1.5 years.
For accelerated online courses, the rule-of-thumb is that you double the full-time length and subtract one-third. So, an online master's degree takes 2 years of part-time online study. Another way to work it out is to allow 2 months for each subject.
The standard lengths of the different courses for full-time students are:
- Certificate IV in Marketing and Communication: 12 units / 1 year
- Diploma of Marketing and Communication: 12 units / 14 months
- Diploma of Marketing: 8 subjects / 1 year
- Diploma of Social Media Marketing: 9 units / 12 months
- Advanced Diploma of Marketing and Communication: 12 units / 15 months
- Bachelor of Business (Marketing): 24 subjects / 3 years
- Bachelor of Business (Marketing) (Honours): 32 subjects / 4 years
- Graduate Certificate in Marketing, Graduate Certificate in Digital Marketing: 4 subjects / 0.5 years
- Graduate Diploma in Marketing: 8 subjects / 1 year
- Masters in Marketing, Masters in Digital Marketing, Master of Marketing Analytics, MBA (Digital Marketing): 12 subjects / 1.5 years
Short courses are also available that take significantly less than a year. The duration is often measured in hours. With short courses, you can study a particular facet of marketing such as branding, sales, content marketing or public relations. A short course is usually introductory, with significant further training required to develop job-ready skills.
Marketing is a good career, offering more job security and work variety than many people imagine. Jobs for marketers will always be around because marketing is a core business discipline. Almost every business and organisation needs to do promote products or services and most medium to large businesses have a dedicated team.
Your career could take many different directions. Roles include advertising (making or buying), brand management, campaign management, content creation, customer success management, digital marketing management, market research, marketing analytics, promotions, public relations, sales, search engine optimisation (SEO), and social media marketing.
You can get a start as an intern, assistant or writer for example. Promotion opportunities exist, from campaign or product manager right through to Head of Marketing or Chief Marketing Officer (CMO).
Marketing can also be a financially rewarding career. The highest paying jobs in Australia are:
- Marketing Manager, $163,000 average salary
- Search Marketing Strategist, $143,000
- Creative Manager, $104,000
- Marketing Project Manager, $103,000
- Social Media Manager, $93,200
Source: Pacific Training