Here are different types of marketing and digital marketing courses. These are the best online marketing courses in Australia. Choose from a Cert IV, through to an Advanced Diploma, Bachelor Degree, Graduate Certificate, Masters or MBA.
The BSB50620 Diploma of Marketing and Communication is open to those with an equivalent Certificate IV or two years of relevant work experience.
Potential jobs for graduates include sales manager, marketing manager, public relations officer, campaign manager and marketing coordinator.
The 12-subject course consists of 5 core subjects and 7 electives. Among other skills, you learn how to identify marketing opportunities, establish a mix of marketing activities, develop marketing communication plans, write persuasive copy, and do project work... READ MORE
No – Marketing is not especially difficult to study. If marketing were a hard subject, we wouldn't have so many people studying it.
You have to remember that business is about the most popular subject to study at any level. That includes vocational training, undergraduate university degrees, and postgraduate education. And marketing features in almost every business course.
Marketing is a subject that is well rounded. You learn a bit of psychology, some statistics and communication skills. There is no one particular area that students are likely to get stuck on or which would cause them to fail.
The one caveat to this is that, as a discipline, marketing is becoming more data orientated. Because so much data is being collected, marketers need skills in at least interpreting statistical information, if not doing some data analysis themselves.
Modern marketing professionals need competencies in digital marketing and marketing analytics. If you're the sort of person who runs away from anything numerical, you may find marketing difficult to study to an advanced level.
The best marketing degree to get is a Bachelor of Business (Marketing) or an equivalent degree, such as a Bachelor of Applied Business (Marketing), Bachelor of Commerce (Marketing) or Bachelor of Marketing.
At an undergraduate level, you can major in Marketing in the business programs of most Australian universities. You'll gain a general business education, with marketing usually comprising no more than about 25% of your Year 1 subjects and up to 50% of your Year 3 subjects. To specialise in marketing, you need to choose enough electives from the marketing study stream.
At a postgraduate level, you have different options depending on your career history and goals. A Masters in Marketing is the obvious choice. But you can also do a masters that concentrates on digital marketing or marketing analytics. If you're mainly interested in a management career, you can do an MBA with a marketing major.
An accredited marketing course from a TAFE or business college takes around 1 year to complete if you study full-time. Marketing degrees take longer. A bachelor degree is 3 years long in Australia. A master's degree is typically 1.5 years.
For accelerated online courses, the rule-of-thumb is that you double the full-time length and subtract one-third. So, an online master's degree takes 2 years of part-time online study. Another way to work it out is to allow 2 months for each subject.
The standard lengths of the different marketing courses for full-time students are:
- Certificate IV in Marketing and Communication: 12 units / 1 year
- Diploma of Marketing and Communication: 12 units / 14 months
- Diploma of Marketing: 8 subjects / 1 year
- Diploma of Social Media Marketing: 9 units / 12 months
- Advanced Diploma of Marketing and Communication: 12 units / 15 months
- Bachelor of Business (Marketing): 24 subjects / 3 years
- Bachelor of Business (Marketing) (Honours): 32 subjects / 4 years
- Graduate Certificate in Marketing, Graduate Certificate in Digital Marketing: 4 subjects / 0.5 years
- Graduate Diploma in Marketing: 8 subjects / 1 year
- Masters in Marketing, Masters in Digital Marketing, Master of Marketing Analytics, MBA (Digital Marketing): 12 subjects / 1.5 years
Short courses are also available that take significantly less than a year. The duration is often measured in hours. With short courses, you can study a particular facet of marketing such as branding, sales, content marketing or public relations. A short course is usually introductory, with significant further training required to develop job-ready skills.
Marketing is a good career, offering more job security and work variety than many people imagine. Jobs for marketers will always be around because marketing is a core business discipline. Almost every business and organisation needs to do promote products or services and most medium to large businesses have a marketing team.
A marketing career can take many different directions. Roles include advertising (making or buying), brand management, campaign management, content creation, customer success management, digital marketing management, market research, marketing analytics, promotions, public relations, sales, search engine optimisation (SEO), and social media marketing.
You can get a start as an intern, marketing assistant or writer for example. Promotion opportunities exist, from campaign or product manager right through to Head of Marketing or Chief Marketing Officer (CMO).
Marketing can also be a financially rewarding career. The highest paying marketing jobs in Australia are:
- Marketing Manager, $163,000 average salary
- Search Marketing Strategist, $143,000
- Creative Manager, $104,000
- Marketing Project Manager, $103,000
- Social Media Manager, $93,200
Source: Pacific Training