A Bachelor of Business (Marketing) is a business degree with a marketing specialisation. To major in marketing, you study topics such as digital marketing, consumer behaviour, marketing research and analytics, and marketing strategy.
Australian universities offer 100% online bachelor of marketing degrees. Good online programs are accelerated, meaning that you can study year-round. Especially for students who value practical learning and don't like exams, here is Australia's best Bachelor of Marketing online course.
TUA Bachelor of Applied Business (Marketing)
You can enjoy an exam-free learning experience by studying for a Bachelor of Applied Business (Marketing) with Torrens University Australia. The 100% online course is delivered in partnership with Ducere Global Business School. Students are assessed on real-world assignments and applied projects. Not only do you avoid exam stress, but you also build job-relevant skills efficiently. The Business School is known for providing excellent support to students as well. The accelerated program can be completed in 2 years full-time or 4 years part-time. Subjects include marketing fundamentals, product management, advanced digital marketing, and marketing strategy and planning.
A Bachelor of Marketing online degree typically consists of (a) core subjects from the business program (b) marketing electives and (c) other electives from the business program or beyond. While you major in marketing, you also study other subjects and should leave as a well-rounded business graduate.
Here are example subjects from the Bachelor of Applied Business (Marketing).
10 example subjects (out of 12) for Year 1
- Big Data
- Competitive Market Positioning
- Digital Business and Disruption
- Fundamentals of Entrepreneurship
- Fundamentals of Leadership
- Fundamentals of Management
- Fundamentals of Marketing
- Fundamentals of Project Management
- Managing Money and Finance
- Product Management
10 example subjects (out of 12) for Year 2
- Advanced Digital Marketing
- Applied Entrepreneurship
- Design Thinking for Business
- Integrated Marketing Communications
- Management Strategy
- Market Research
- Marketing of Services
- Marketing Strategy and Planning
- Practicing Leadership
- Stakeholder Management
Learning outcomes for a Bachelor of Marketing program depend on the program. But since you are being prepared for diverse marketing roles, you typically will learn foundation concepts and skills across key marketing areas.
For an applied marketing program, students may graduate with knowledge and skills in the areas of:
- Big data and market research
- Brand development and marketing strategies
- Competitive market positioning
- Digital marketing and media
- Innovation and design thinking
- Sales, marketing and campaign management.
Marketing is a core business function. Every Bachelor of Business course teaches marketing to an introductory level at least. By specialising in the field, you position yourself for roles such as content creator, brand manager, digital marketing manager, marketing manager and social media coordinator.
Employment of Advertising and Marketing Professionals continues to expand in Australia, with the number of jobs projected to increase by 11.4% to 89,000 over the 5 years to 2027. Graduate jobs are normally available since the industry naturally generates work that is suitable for entry-level positions, such as in content creation, research and analysis.
The entry requirement for a Bachelor of Marketing or equivalent degree is normally that you achieve a certain ATAR (or equivalent score) upon graduating from Year 12.
Other pathways are available from some universities as well. These are worth pursuing if you believe you have the capacity for business studies at university level.
For the Bachelor of Applied Business (Marketing) from Torrens University Australia, course admission requirements are that you: hold an Australian Higher School Certificate (HSC) or equivalent OR have attained a vocational qualification of AQF Level 4 or above OR hold a university qualification OR can provide evidence demonstrating a reasonable prospect of success.