Choose the online Masters of Marketing program to achieve your career goals. You may, for example, prefer digital marketing than classic marketing subjects. Marketing analytics is another specialisation available. Courses in Australia are open to university graduates and experienced professionals.
Marketing has become a discipline built on digital literacy and technological know-how. And this is perhaps the number one reason why a marketing masters is worth it. Advanced studies allow you to build skills and knowledge to use technology to your advantage.
The future of marketing will revolve around digital platforms, analytics, machine learning and other technology-driven growth areas. If you want to maximise your chances for career success, you need to keep up. Modern marketers need a healthy dose of technical expertise to complement timeless attributes such as effective communication and good research skills.
Programs contain varied subjects that will equip you to take on almost any role in the industry. You'll gain a permanent career advantage from your education, with the potential to cover the costs of the degree many times over. Online courses allow you to study part-time while you work full-time.
A marketing masters is the ultimate education program if you're serious about a marketing career in Australia. A good online program supports the needs of different students. In your virtual class, you may find business graduates, non-business graduates and experienced professionals.
RMIT Online Master of Marketing
The Master of Marketing program at RMIT University is comprehensive, taking students through each of the major activities that marketing professionals do. You study, among other topics, brand strategy, services marketing, product innovation, interactive marketing, marketing analytics, advanced digital marketing, and customer experience. Each of the 12 subjects takes just 7 weeks and can be completed while working full-time. The 100% online degree is accredited by the Australian Marketing Institute and is ideal for working professionals.
You may want to specialise in digital marketing if you feel comfortable that your career will be centred in the online world. All marketing masters feature digital topics, though a specialist digital marketing masters will likely contain more online-orientated content.
UTS Online Master of Digital Marketing
The UTS Master of Digital Marketing (Online) is designed for data-driven and creative marketing professionals who want to excel at the digital skills of today and prepare for future change. Developed by leading academics and industry experts, this course provides you with real-world knowledge and practical skills that you can apply immediately to your career. You will be introduced to the latest digital marketing concepts and learn how to harness analytics and technology to drive innovation and digital strategy. With flexible entry pathways, this course is designed to cater for professionals from various backgrounds. Whether you want to build foundational knowledge in marketing or upskill your tools and strategies, this degree covers all bases.
If you have strong ability in extracting meaning out of data, an analytics specialisation for your master's degree may be ideal.
A Masters in Marketing Analytics offers great value in the job market. Marketing is far more effective when grounded by sound business analytics on customers and campaign performance.
To study for a marketing analytics masters, you should have technical aptitude. Online classes are usually a mixture of technology professionals and those with a business or marketing background... READ MORE
Balance marketing education with business management training by studying for an MBA (Digital Marketing).
A Master of Business Administration degree with a Digital Marketing specialisation is ideal for professionals moving into executive marketing or general leadership roles. You gain strong exposure to the latest developments in online marketing while building skills in areas such as accounting, economics, finance, governance, leadership and negotiation.
A marketing MBA is suitable whether or not you have a background in marketing. Subjects are taught from a manager's perspective... READ MORE
Masters programs are quite comprehensive, covering key knowledge areas for modern marketers. If you specialise in Digital Marketing, you'll devote extra time to learning advanced digital promotion methods.
Study areas include leadership based on data-driven decisions, consumer insights and analytics, digital strategies to take advantage of online capabilities, and applied market research.
The programs typically consist of 12 subjects, including core subjects and elective units. With accelerated online programs, you're able to study online part-time while working full-time. You complete one subject every couple of months, allowing the degree to be earned in two years of part-time study.
To give you an idea about course structure, here are example subjects from relevant programs.
The subject explores brand management. You learn how to evaluate, develop and build brands, and measure brand performance and digital media impacts. A brand is a key organisational asset that depends on past and recent marketing efforts. Students examine how marketers manage brand perception and value and develop brand strategies across different services. Close attention is given to the roles customers and other stakeholders play in shaping and growing a brand.
Source: Master of Marketing RMIT
The course examines consumer behaviour broadly. Understanding consumer attitudes and responses to marketing is what drives the success of marketing professionals as well as business leaders and organisations. Masters in Marketing students are challenged to think in different, critical and practical ways about customer insights and how to leverage knowledge. Deakin University uses different media platforms to explore how to exploit consumer behavioural awareness for commercial, government and non-profit organisations. The units draws on the fields of psychology, behavioural economics, social psychology, sociology and even philosophy.
Source: Master of Marketing Deakin
In this course, students consolidate and extend what they've learned in previous units by applying theory and concepts to real-life business scenarios. The focus is on knowing, quantifying and managing business success elements from a strategic marketing viewpoint. Students use strategic principles and learn to grapple with market challenges and exploit marketing opportunities. You are trained in critical as well as creative thinking, both of which are core capabilities for strategic marketers and business leaders. The subject also requires that you build evidence-based arguments, which are integrated into innovative solutions.
Source: RMIT Master of Marketing
The subject introduces research techniques that you can apply in the field of marketing to management problems as well as academic research. Topics are presented within philosophy-of-science framework. Each stage of the market research process is investigated, including (a) defining the problem (b) theoretical framework (c) hypotheses generation and (d) research design. Key research methods are shown, from univariate to bivariate and multivariate.
Source: Masters of Marketing UWA
There has been a convergence of consumers, brands, technologies and platforms. The course examines how marketers use emerging technologies as part of a business development strategy. Students explore how new technologies are being used in marketing to enlarge brand experiences and capture strategic business opportunities. There is a focus on how to make decisions about the value of a technology to a particular project or organisation.
Source: UTS Master of Marketing online
The course will teach you how to use analytical tools to tackle marketing problems. In other words, you will gain key skills that many companies are looking for in marketers, especially in competitive markets. Students are introduced to a host of statistical tools and methods, from classical ones to new big data techniques. The emphasis is practical; how to apply and interpret statistical methods to answer marketing questions. The course is structured around daily marketing problems. You're encouraged to think as a marketer by asking questions of data, setting your own direction for analysis and contemplating how a company could apply the results.
Source: Masters of Marketing UNSW
The course introduces foundation concepts and activities in marketing, focusing on how to manage an organisation's marketing efforts. Key topics include high-value marketing, choosing target markets, managing products and brands, marketing communications, managing distribution channels, pricing, and ethics. The Master's in Marketing subject also explores the nature of buyer behaviour, such as decision patterns, purchasing psychology, and customer satisfaction.
Source: Master of Management (Marketing UniMelb)
The online course examines the many different stakeholders in the digital world. We identify data sources and how to develop insights by quantifying and assessing digital engagement. You learn how to achieve marketing goals by the evidence-based driving of online engagement.
Source: Master of Marketing UTS
Every marketing decision has a first step. You need to understand consumers and build up a relationship with them. Effective marketing managers know: how to identify target customer needs, where they shop, and how to best interact with them in the marketplace. This unit blends customer relationship management (CRM) with big data analytics. The applications range from attracting consumers, retaining customers and inducing referrals to re-inviting patchy or lost customers. You use prediction, recommendation and natural language processing. Students do hands-on data analysis and deal with real-world customer problems.
Source: UNSW Master of Marketing
In this course, you learn about the dynamic field of digital marketing and the potential it has. The best marketing outcomes rely of knowing how old and new products can be marketed using both digital and traditional platforms. Students develop their awareness of how new technologies affect customer relations, quality assurance, pricing and order fulfilment.
Source: Swinburne Master of Marketing
In this subject, you explore how data can be gathered and transformed into decision tools for all stages of a marketing campaign. Steps include ideation, innovation, product development, branding and communications strategy, communication, performance assessment, and interaction with customers. The course helps students discover how to transform data from the innocuous into a dynamic and powerful asset.
Source: Masters of Marketing Swinburne
You develop digital marketing strategy in this unit by combining market insights with the available marketing options. Students select target markets based on a mixture of data and the accompanying digital marketing methods to attain business goals. You can a good grasp of the best digital marketing options for the particular preferences of the target market.
Source: Master of Digital Marketing UTS
Contemporary retailing is the seamless melding of digital and physical stores. In this omnichannel environment, products and services are purchased and consumer experiences derived, creating value for both the retailer and customer. The subject explores strategies in retailing management, with topics such as strategy in competitive markets, experiential retailing service consumption, online and offline omnichannel retailing, managing relationships with customers and supplies, product management, branding, and use of big data. Practical case studies are included in the course.
Source: Master of Marketing UniMelb
A new type of mindset is needed to stay ahead of the fast-paced digital marketing game. Developing your mindset is a core part of this subject. Students learn how to explain and apply digital marketing concepts, do a digital audit, and see the benefits of a marketing plan that integrates new and old tools. You study marketing concepts that will continue to work as digital platforms evolve, learning about integrated marketing communications, creativity, exceptional communication, problem solving, and critical thinking.
Source: Master of Marketing Griffith
Graduates with a Masters in Marketing have a well-rounded body of skills and knowledge to take on diverse industry roles. You should come away with a sound understanding of marketing fundamentals, fluency in writing or talking about marketing, applied skills in digital marketing, and management strategies to achieve consistent success.
While your individual development results depend on the program, including core subjects and electives, here are potential learning outcomes you can achieve.
Leadership and communication
Be an authoritative marketing expert, communicating the business value of campaigns and guiding teams from strategic planning through to execution.
Recognise emerging industry trends and opportunities, applying technology skills to measure and optimise digital marketing strategies.
Marketing knowledge and concepts
Generate strategies to that lead to impactful business and marketing solutions. Bring expert knowledge of marketing techniques to solve different problems.
Critical thinking and analytical skills
Identify and systematically evaluate marketing opportunities. Use marketing analytics to uncover solutions that put your organisation ahead of the competition.
A master's degree can be used to (a) upskill if you're in marketing already or (b) join the profession. In either case, the program will give you access to jobs that may be currently out of reach.
The master's opens career opportunities by giving you new cutting-edge skills and knowledge, plus a respected university qualification. Employment of Advertising and Marketing Professionals is growing, with jobs in Australia projected to increase by 11.4% to 89,000 over the 5 years to 2027.
Job titles in the marketing industry include marketing manager, marketing director, head of marketing, digital marketing coordinator, campaign manager, brand manager, and customer success executive.
Entry requirements vary by program. Direct entry is generally assured if you have a business degree. If you have an unrelated degree or no degree, you may still gain access based on experience and/or by enrolling in an embedded graduate certificate course.
Here are examples of course admission requirements. Enquire for further details.
Recognition of prior learning is provided. Prior learning, mainly in the form of a business degree or marketing graduate certificate, allows you to earn the master's degree by completing 12 subjects instead of 16. Advanced standing also applies to applicants with a Graduate Diploma in Marketing.
For the 12-subject Master of Marketing online, you need an Australian bachelor degree or equivalent in a business or related discipline OR the RMIT Graduate Certificate in Marketing.
For the 16-subject Master of Marketing online, the entry requirement is an Australian bachelor degree (or equivalent or higher qualification) in any discipline.
For those without a degree, extensive professional experience (5+ years) may provide an alternative pathway via the RMIT Graduate Certificate in Marketing.
English language proficiency requirements apply to applicants from a non English speaking background. Fully online courses are unsuitable for international students in Australia on a student visa.
Tuition fees are $3,840 per subject in 2022. FEE-HELP loans from the Australian Government are automatically available to eligible local students.
Key dates: Intakes are available in Jan, Mar, May, July, Aug, Oct.
To gain admission, you must have a bachelor's degree in Marketing (or a related business discipline such as Commerce or Management) OR a bachelor’s degree in a non-business related discipline and 2 years of relevant marketing work experience.
If you don't meet these entry requirements, you may be able to pursue an alternative pathway by enrolling in a UTS Online graduate certificate in marketing course.
Tuition fees are $3,975 per subject in 2022. FEE-HELP Australian Government loans are available to cover course fees.
English proficiency requirements apply to students with international qualifications. This online program is unsuitable for international students with an Australian student visa.
Key dates: Intakes occur in Jan, Mar, May, July, Sep and Oct.