Start or boost your marketing career with a Masters in Marketing or Masters in Digital Marketing online.
Choose the Masters of Marketing online program to achieve your career goals. You may, for example, prefer digital marketing than classic marketing subjects. Marketing analytics is another specialisation available. Courses in Australia are open to university graduates and experienced professionals.
Masters in Marketing Online
A marketing masters is the ultimate education program if you're serious about a marketing career in Australia.
A good online program supports the needs of different types of students. In your virtual Masters in Marketing class, you may find business graduates, non-business graduates and experienced marketing professionals.
RMIT Online Master of Marketing
The Master of Marketing program at RMIT University is comprehensive, taking students through each of the major activities that marketing professionals do. You study, among other topics, brand strategy, services marketing, product innovation, interactive marketing, marketing analytics, advanced digital marketing, and customer experience. Each of the 12 subjects takes just 7 weeks and can be completed while working full-time. The 100% online degree is accredited by the Australian Marketing Institute and is ideal for working professionals.
Masters in Digital Marketing Online
You may want to specialise in digital marketing if you feel comfortable that your career will be centred in the online world. All marketing masters feature digital marketing, though a Masters in Digital Marketing may contain more digitally-orientated content.
UTS Online Master of Digital Marketing
The UTS Master of Digital Marketing (Online) is designed for data-driven and creative marketing professionals who want to excel at the digital skills of today and prepare for future change. Developed by leading academics and industry experts, this course provides you with real-world knowledge and practical skills that you can apply immediately to your career. You will be introduced to the latest digital marketing concepts and learn how to harness analytics and technology to drive innovation and digital strategy. With flexible entry pathways, this course is designed to cater for professionals from various backgrounds. Whether you want to build foundational knowledge in marketing or upskill your tools and strategies, this degree covers all bases.
If you have strong ability in extracting meaning out of data, an analytics specialisation for your master's degree may be ideal.
A Masters in Marketing Analytics offers great value in the job market. Marketing is far more effective when grounded by sound business analytics on customers and campaign performance.
To study for a marketing analytics masters, you should have technical aptitude. Online classes are usually a mixture of technology professionals and those with a business or marketing background... READ MORE
Balance marketing education with business management training by studying for an MBA (Digital Marketing).
A Master of Business Administration degree with a Digital Marketing specialisation is ideal for professionals moving into executive marketing or general leadership roles. You gain strong exposure to the latest developments in online marketing while building skills in areas such as accounting, economics, finance, governance, leadership and negotiation.
A marketing MBA is suitable whether or not you have a background in marketing. Subjects are taught from a manager's perspective... READ MORE
What You'll Study (Course Structure)
A Master of Marketing is a comprehensive program that covers key knowledge areas for modern marketing. If you do a Master's in Digital Marketing, you'll devote extra time to learning advanced digital marketing methods.
Study areas include leadership based on data-driven decisions, consumer insights and analytics, digital strategies to take advantage of online capabilities, and applied marketing research.
Marketing master's degrees typically consist of 12 subjects, including core subjects and electives. To give you an idea about course structure, here are example subjects from marketing and digital marketing programs.
Masters of Marketing
The subject explores brand management. You learn how to evaluate, develop and build brands, and measure brand performance and digital media impacts. A brand is a key organisational asset that depends on past and recent marketing efforts. Students examine how marketers manage brand perception and value and develop brand strategies across different services. Close attention is given to the roles customers and other stakeholders play in shaping and growing a brand.
Source: Master of Marketing RMIT
Source: Master of Marketing Deakin
Source: RMIT Master of Marketing
Source: Masters of Marketing UWA
Source: UTS Master of Marketing online
Source: Masters of Marketing UNSW
Source: Master of Management (Marketing UniMelb)
Source: Master of Marketing UTS
Master of Digital Marketing
Every marketing decision has a first step. You need to understand consumers and build up a relationship with them. Effective marketing managers know: how to identify target customer needs, where they shop, and how to best interact with them in the marketplace. This unit blends customer relationship management (CRM) with big data analytics. The applications range from attracting consumers, retaining customers and inducing referrals to re-inviting patchy or lost customers. You use prediction, recommendation and natural language processing. Students do hands-on data analytics and deal with real-world customer problems.
Source: UNSW Master of Marketing
Source: Swinburne Master of Marketing
Source: Master of Marketing UNSW
Source: Masters of Marketing Swinburne
Source: Master of Digital Marketing UTS
Source: Masters of Marketing USyd
Source: Master of Marketing UniMelb
Source: Master of Marketing Griffith
Learning Outcomes
Graduates with a Masters in Marketing have a well-rounded body of skills and knowledge to take on diverse industry roles. You should come away with a sound understanding of marketing fundamentals, fluency in writing or talking about marketing, applied skills in digital marketing, and management strategies to achieve consistent success.
While your individual development results depend on the program, including core subjects and electives, here are potential learning outcomes you can achieve.
Leadership and communication
Be an authoritative marketing expert, communicating the business value of campaigns and guiding teams from strategic planning through to execution.
Future-focused skills
Recognise emerging industry trends and opportunities, applying technology skills to measure and optimise digital marketing strategies.
Marketing knowledge and concepts
Generate strategies to that lead to impactful business and marketing solutions. Bring expert knowledge of marketing techniques to solve different problems.
Critical thinking and analytical skills
Identify and systematically evaluate marketing opportunities. Use marketing analytics to uncover solutions that put your organisation ahead of the competition.
Career Opportunities
A Masters in Marketing can be used to (a) upskill if you're in marketing already or (b) join the marketing profession. In either case, the program will give you access to jobs that may be currently out of reach.
The master's degree opens career opportunities by giving you new cutting-edge skills and knowledge, plus a respected university qualification. Employment of Advertising and Marketing Professionals is growing, with jobs in Australia projected to increase by 11.4% to 89,000 over the 5 years to 2027.
Job titles in the marketing industry include marketing manager, marketing director, head of marketing, digital marketing coordinator, campaign manager, brand manager, and customer success executive.
Entry Requirements
The entry requirements for a Masters in Marketing or Masters in Digital Marketing vary by program. Direct entry is generally assured if you have a business degree. If you have an unrelated degree or no degree, you may still gain access based on experience and/or by enrolling in an embedded graduate certificate course.
Here are examples of course admission requirements. Enquire for further details.
For the 12-subject Master of Marketing online, you need an Australian bachelor degree or equivalent in a business or related discipline OR the RMIT Graduate Certificate in Marketing.
For the 16-subject Master of Marketing online, the entry requirement is an Australian bachelor degree or equivalent in any discipline.
For those without a degree, extensive professional experience (5+ years) may provide an alternative pathway via the RMIT Graduate Certificate in Marketing.
More informationTo gain admission into the Master of Digital Marketing, you must have a bachelor's degree in Marketing (or a related business discipline such as Commerce or Management) OR a bachelor’s degree in a non-business related discipline and 2 years of relevant marketing work experience.
If you don't meet these entry requirements, you may be able to pursue an alternative pathway by enrolling in a UTS Online graduate certificate in marketing course.
More information
