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MBA in Digital Marketing Online in Australia

Develop expertise as a marketer and manager with a Master of Business Administration.

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UTS Online - MBA (Digital Marketing)

The UTS Online MBA develops strategic leadership skills and analytical capabilities to make evidence-based decisions. The Digital Marketing specialisation is ideal for experienced marketers and managers from a non-marketing background. Benefit from a blend of instruction in business subjects, management principles, and modern marketing approaches. The accelerated online program consists of 8 core subjects and 4 electives, with 6 digital marketing subjects to choose from. Topics include digital consumer behaviour, data-driven marketing, and emerging technologies. Study for this online MBA part-time while working full-time with a 2-year duration. Australians are eligible for FEE-HELP loans.

University of Cumbria - MBA Digital Marketing

The University of Cumbria’s MBA in Digital Marketing offers Australian professionals the opportunity to earn a UK-accredited qualification without leaving home. Delivered 100% online, the course covers subjects like Digital Customer Behaviour, Data Analytics, Social Media Marketing, and E-Commerce. This program can be completed part-time in just one year, making it ideal for working professionals. Graduates gain international insights and global networking opportunities. The global recognition of a UK degree can open doors in both local and international markets.

SSBM - MBA in Digital Marketing

The Swiss School of Business and Management (SSBM) offers an Online MBA in Digital Marketing for professionals to master digital strategies. Delivered entirely online, this flexible course can be completed in 12-18 months. Core modules include Digital Advertising, Social Media Strategies, Consumer Behaviour, and Marketing Analytics. Accredited by EduQua, this Swiss MBA provides a globally recognised qualification. Students benefit from international networking opportunities, preparing them to lead digital marketing efforts in local and global contexts.

Executive marketing jobs

  • Account Executive
  • Advertising Manager
  • Brand Manager
  • Digital Media Director
  • Director of Marketing
  • Product Marketing Manager
  • Public Relations Executive

Business management roles

  • Business Consultant
  • Business Development Manager
  • Chief Executive Officer
  • Entrepreneur
  • General Manager
  • Product Manager
  • Program Manager

* Core subjects are: Accounting for Decision Makers, Data-Driven Decision-Making, Financial Fundamentals, Governance and Sustainability, Leading People and Change, Managerial Economics, Marketing in the Age of Technology, Strategy and Negotiation.

Learning Outcomes

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The learning outcomes from a marketing MBA include competencies you'd expect to build from any MBA program, such as the ability to: articulate leadership principles and strategies, strategically approach issues of conflict or dispute, read and interpret financial statements, and capture opportunities to use business analytics.

In terms of the digital marketing skills you acquire, learning outcomes may include the ability to:

  • Design and apply campaign strategies to deliver organisational value
  • Analyse consumer and market data to design strategies that achieve business outcomes
  • Use performance data to evaluate and optimise strategies and campaigns
  • Explain how key platforms can be used for marketing and brand management
  • Develop strategies for integrated communications and a seamless customer experience.

Entry Requirements

Entry requirements for a marketing MBA are generally the same as for any Master of Business Administration. You don't need a marketing background to qualify for course admission.

In Australia, you can gain entry to most business schools with a bachelor degree (or postgraduate qualification) and professional work experience. Additional pathways may exist for applicants with insufficient academic achievement or job experience.

FAQs

† Online courses are available in Melbourne, Sydney, Brisbane, Adelaide, Perth, Canberra, Gold Coast, Newcastle. Australia-wide.