Why an MBA in Digital Marketing Is Worth It
This Master of Business Administration program is a solid investment, offering expanded career opportunities and a competitive edge. The specialised digital marketing MBA is designed to pave the way to executive roles.
Whether you're a general manager or marketing manager, or want to move in either one of those directions, an MBA with a Marketing major is an excellent education investment. Marketing, especially digital marketing, drives the fortunes of businesses and organisations across Australia. This MBA is a bedrock for career progression in general management and specialist executive roles.
The degree not only improves your job prospects but can also contribute to higher salaries. Specialising in Marketing during your MBA journey elevates the degree's potential payoff. Executive marketing roles tend to be high paying, but so are generalist managerial positions where knowledge of technology and marketing is advantageous. This combination of benefits makes the MBA a valuable addition to your professional credentials.
What You Can Do After the MBA
Earning an MBA in Digital Marketing distinguishes you as a forward-thinking leader. This degree's value is apparent in decision-making roles, where familiarity with digital campaign strategies can drive business growth.
Executives who effectively integrate marketing and business planning often deliver exceptional results for their companies. Typically, successful firms have leadership that recognises the importance of marketing and is willing to invest in it.
In today's technology-driven environment, business administration skills combined with contemporary marketing knowledge form a potent pair. This MBA benefits a range of professionals, from marketing managers and CMOs to general managers and company directors, who can capitalise on the innovation opportunities it presents.
Learning Outcomes
The learning outcomes from a marketing MBA include competencies you'd expect to build from any MBA program, such as the ability to: articulate leadership principles and strategies, strategically approach issues of conflict or dispute, read and interpret financial statements, and capture opportunities to use business analytics.
In terms of the digital marketing skills you acquire, learning outcomes may include the ability to:
- Design and apply campaign strategies to deliver organisational value
- Analyse consumer and market data to design strategies that achieve business outcomes
- Use performance data to evaluate and optimise strategies and campaigns
- Explain how key platforms can be used for marketing and brand management
- Develop strategies for integrated communications and a seamless customer experience.
Entry Requirements
Entry requirements for a marketing MBA are generally the same as for any Master of Business Administration. You don't need a marketing background to qualify for course admission.
In Australia, you can gain entry to most business schools with a bachelor degree (or postgraduate qualification) and professional work experience. Additional pathways may exist for applicants with insufficient academic achievement or job experience.