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Digital Marketing Salary in Australia

As a digital marketer in Australia, you can expect to earn an above-average salary.

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$83,192 annually.

The average salary for a digital marketing professional is $83,192 per year in Australia. The pay estimate is based on a sample size of 2,215 reported salaries. Updated: 2 May 2023.

How Much Can I Make as a Digital Marketer?

If you're searching for jobs in digital marketing or contemplating a new career in this field, you may be curious about the potential earnings. You are likely to across job opportunities in Australia with salaries surpassing the national average of $71,687.

The average base salary for a digital marketer in Australia is $83,192. Entry-level positions start at around $68k while more experienced marketers receive salaries up to around $98k. These salary range statistics exclude senior managerial roles.

Table 1. Average digital marketer salary for Australia

Source Average salary Observations
au.indeed.com $82,437 866
au.talent.com $86,033 718
Payscale $82,906 403
Glassdoor $77,615 228
OVERALL $83,192 2,215

Updated: 2 May 2023

The salary statistics may understate the potential earnings in this field. As digital marketers are promoted to higher-paying positions, their job responsibilities tend to move towards leadership and management and are less associated with digital marketing specifically.

Is Digital Marketing High Paying?

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While digital marketing pays well, it may be a stretch to say that it is high paying. Social media specialists, for example, earn around $82,463 on average. This is about $11k higher than average annual earnings in Australia.

Pay rates exceed those for accountants for example, who make around $75k on average. However, primary school teachers, with an income of $91k per year, make more.

The field offers a mixture of medium and high paying jobs. Employers often hire employees for specific jobs, such email marketing or online advertising, for which a university degree may not be required. But opportunities for advancement into complex management roles also exist.

Table 2. Average salaries of marketing jobs

Job Salary Observations
Head of Marketing $150,780 82
Director of Marketing $142,362 34
Marketing Manager $104,583 798
Brand Manager $92,870 184
Digital Marketer $83,192 2,215
Social Media Specialist $82,386 443
Marketing Executive $80,533 265
Marketing Specialist $77,053 707
Content Writer $71,870 205
Marketing Coordinator $71,710 645

Source: 5 Reasons to Get a Master’s in Marketing. "Observations" is the number of salaries reported. Updated: 25 April 2023.

Becoming a marketing manager, which is a fairly common job title, comes with average earnings of $105k in Australia. Being the leading marketer in your organisation, such as Head of Marketing, is associated with base salaries above $150k. Online advertising and promotions are often the focus of attention in these roles also.

University Courses to Boost Your Pay

Online Australian university students

If you want to improve your job opportunities as an online marketer, a university qualification can be a good option. You will learn a mixture of theory and applied skills, providing a foundation to launch a successful career.

A Bachelor of Marketing provides foundational knowledge in principles and techniques. With this degree, you will be highly competitive for entry-level marketing positions such as marketing assistant or digital marketing coordinator. The degree typically takes 3 years to complete.

A Graduate Certificate in Digital Marketing is a postgraduate program that offers specialised training. Online courses can be completed in 8 months part-time. You may study topics such as branding in the digital world, data-driven marketing, digital platforms, and online customer behaviour.

A Master of Digital Marketing prepares students for senior roles, such as digital marketing manager, marketing director, or head of marketing. With a master's degree or an MBA in Digital Marketing, you can expect to earn a higher salary over the long term and move into less technical roles.

Related: Career Opportunities with a Marketing Degree