How Much Can I Make as a Digital Marketer?
If you're searching for jobs in digital marketing or contemplating a new career in this field, you may be curious about the potential earnings. You are likely to across job opportunities in Australia with salaries surpassing the national average of $74,751.
The average base salary for a digital marketer in Australia is $88,319. Entry-level positions start at around $75k while more experienced marketers receive salaries up to around $125k. These salary range statistics exclude senior managerial roles.
Table 1. Average digital marketer salary for Australia
| Source | Average salary | Observations |
|---|---|---|
| au.indeed.com | $83,718 | 403 |
| au.talent.com | $91,201 | 1,683 |
| Payscale | $90,271 | 327 |
| Glassdoor | $76,000 | 295 |
| OVERALL | $88,319 | 2,708 |
Updated: 10 August 2024
The salary statistics may understate the potential earnings in this field. As digital marketers are promoted to higher-paying positions, their job responsibilities tend to move towards leadership and management and are less associated with digital marketing specifically.
Is Digital Marketing High Paying?
While digital marketing pays well, it may be a stretch to say that it is high paying. Social media specialists, for example, earn around $82,463 on average. This is about $11k higher than average annual earnings in Australia.
Pay rates exceed those for accountants for example, who make around $80k on average. However, teachers, with an income of $100k per year, make more.
The field offers a mixture of medium and high paying jobs. Employers often hire employees for specific jobs, such email marketing or online advertising, for which a university degree may not be required. But opportunities for advancement into complex management roles also exist.
Table 2. Average salaries of marketing jobs
| Occupation | Salary | Job Ads |
|---|---|---|
| Head of Marketing | $160K | 2,250 |
| Product Marketing Manager | $135K | 2,752 |
| Marketing Communications Manager | $115K | 1,697 |
| Marketing and Communications Manager | $115K | 7,556 |
| Sales and Marketing Manager | $110K | 6,193 |
| Digital Marketing Manager | $110K | 2,026 |
| Marketing Manager | $110K | 5,156 |
| Marketing Data Analyst | $110K | 2,188 |
| Brand Manager | $110K | 1,666 |
| Brand Marketing Manager | $103K | 2,167 |
| Marketer | $95K | 25,867 |
| Marketing Team Leader | $95K | 5,448 |
| Social Media Manager | $90K | 2,094 |
| Digital Marketing Specialist | $88K | 1,384 |
Source: 5 Reasons to Get a Master’s in Marketing. Updated: 10 August 2024
Becoming a marketing manager, which is a fairly common job title, comes with average earnings of $110k in Australia. Being the leading marketer in your organisation, such as Head of Marketing, is associated with base salaries above $160k. Online advertising and promotions are often the focus of attention in these roles also.
Related: Highest Paying Marketing and Advertising Jobs
Digital Marketing as a Career
Digital marketing is now essential as businesses focus on their online presence. This career path offers a dynamic environment where creativity and innovation drive brand visibility and customer engagement.
The field is promising, with companies dedicating significant portions of their marketing budgets to digital channels. This creates a strong demand for digital marketers, making it a rewarding career with plenty of opportunities for growth.
For those considering digital marketing, the options are vast, from content creation to SEO and data analytics. The ability to measure and optimise strategies adds satisfaction, as you can see the direct impact of your work.
Related: Is Digital Marketing a Good Career?
University Courses to Boost Your Pay
If you want to improve your job opportunities as an online marketer, a university qualification can be a good option. You will learn a mixture of theory and applied skills, providing a foundation to launch a successful career.
A Bachelor of Marketing provides foundational knowledge in principles and techniques. With this degree, you will be highly competitive for entry-level marketing positions such as marketing assistant or digital marketing coordinator. The degree typically takes 3 years to complete.
A Graduate Certificate in Digital Marketing is a postgraduate program that offers specialised training. Online courses can be completed in 8 months part-time. You may study topics such as branding in the digital world, data-driven marketing, digital platforms, and online customer behaviour.
A Master of Digital Marketing prepares students for senior roles, such as digital marketing manager, marketing director, or head of marketing. With a master's degree or an MBA in Digital Marketing, you can expect to earn a higher salary over the long term and move into less technical roles.