Title: Fundamentals of Digital Marketing
Provider: Google
Campus location(s): Online, accessible across Australia
About
The "Fundamentals of Digital Marketing" is a free course accredited by the Interactive Advertising Bureau Europe and The Open University. Designed by Google trainers, it comprises 26 modules that introduce the basics of digital marketing.
The course is rich with practical exercises and real-world examples, aimed at transforming knowledge into actionable skills.
Upon completion, participants earn a certificate they can add to their Skillshop and LinkedIn profiles. This showcases their new skills in digital marketing, enhancing their professional visibility.
Provider
Google is the provider of this course, using its extensive industry expertise to create educational content. As a leading tech giant, Google offers courses that combine advanced technology insights with practical applications, catering to learners worldwide.
Key Takeaways
- Master the basics of digital marketing through a structured online course.
- Enhance your professional profile with a certificate from Google.
- Learn practical skills through exercises and real-world examples.
- Free access, making it an accessible choice for beginners.
- The course is open to all aspiring digital marketers.
Course Structure
The course content is divided into specific areas such as online success, search optimisation, social media engagement, and web analytics. Each section is designed to build on the previous one. Students start with basic concepts and gradually move to more complex digital marketing strategies.
Detailed modules cover essential topics like search engine optimisation, content marketing, and mobile marketing. These areas are critical for anyone looking to excel in the digital space. The course also includes lessons on advertising across platforms and measuring web traffic effectively. A practical approach ensures students can apply what they learn directly to their businesses or careers.
Why This Course Is Worthwhile
The "Fundamentals of Digital Marketing" course by Google is an excellent opportunity for those looking to enter the digital marketing field. It offers high-quality, structured learning for free.
Participants gain practical skills that are applicable immediately, across various digital platforms. Completing this course not only enhances your skill set but also adds a certification to your professional profile.