Bachelor of Business Analytics
A Bachelor of Business Analytics combines business studies with data analysis, AI, modelling and visualisation for diverse business careers.
A Bachelor of Business Analytics is a general business degree in which you specialise in performing data analysis. Along with core subjects like accounting, finance, and marketing, students study areas such as artificial intelligence, business intelligence, cyber security, data management, and data visualisation.
The degree is a good one because it is versatile. Students are prepared for roles such as business analyst, data analyst, and business intelligence officer. Business analytics skills are relevant for many careers, from business administration to human resources, financial analysis, and executive leadership.
Succeeding in this course requires that you have an aptitude for and interest in technology subjects. The business analytics major is no harder than other business majors but has a significant technical element, stepping into the terrains of information technology, mathematical modelling, and statistics.
Subjects in a Business Analytics Degree
A Bachelor of Business Analytics is generally a 3-year program consisting of 24 subjects. The degrees compared below contain 13 to 15 core or essential subjects, plus required and open electives. Students normally complete an analytics capstone, which is a large applied project undertaken in the final year.
The curriculum covers essential business analysis areas such as database management, data analysis, predictive modelling, and decision science. Analytics and modelling subjects are needed to dissect and interpret the large datasets that inform operational decisions.
Core and required subjects
| Deakin University | La Trobe University | Macquarie University |
|---|---|---|
| Business Analytics | Data Analytics Concepts | Introduction to Data, Analytics and People |
| Introduction to Machine Learning for Business | Disruption in Business | Introduction to Database Design and Management |
| Business Analysis for AI-Driven Organisations | Markets, Policy and the Economy | Introduction to Python Programming |
| Data and Information Management for Intelligence Systems | Programming Environment | Applied Artificial Intelligence for Innovation and Impact |
| Cyber Security and Governance | Introduction to Finance | Business Statistics and Insights |
| Responsible AI and Digital Ethics | Management and Organisations | Data Visualisation and Storytelling |
| Business Intelligence and Data Warehousing | Generative Artificial Intelligence for Business | Data Science |
| Predictive Analytics | Customer Analytics | Project Management |
| Decision Analytics | Predictive Analytics | Cyber Security Governance and Ethics |
| Agile Project Management | Data Engineering & Python | Business Forecasting |
| Customer and Product Analytics | Social Media and Visualisation | Advanced Analytics Techniques |
| Artificial Intelligence Strategies | Analytics Project | Business Applications of Artificial Intelligence |
| Digital Marketing Analytics | Artificial Intelligence and Business Automation | PACE: Business Analytics Project |
| Artificial Intelligence for Business | Leading Disruption | Elective: accounting, business communication, professional practice or quantitative methods |
| Applied Business Project | Responsible AI for Sustainability | Elective: employability skills, blockchain or applications modelling |
| Work Integrated Learning elective | Predefined elective: Sustainability, Industry Placement or Industry Project | Elective: information systems or digital risk |
Sources: University websites checked 1 September 2026.
Students delve into database design and management, learning to organise and extract data efficiently. Predictive modelling classes provide skills to forecast trends and outcomes, which can be applied in your career to help shape business strategies.
The programs develop the technical competencies required to manipulate and interpret data. Business analytics students also learn approaches and methods to transform data insights into actionable company advice.
Related: Business Analytics Courses Online in Australia
Career Opportunities
Holding a business degree with an analytics specialisation opens up many career paths. A typical start is as a data analyst or junior business analyst, potentially progressing to management or executive roles. Opportunities also abound in data analysis and administration.
In Australia, a Business Analyst examines and enhances business processes, providing solutions based on thorough analysis. Business analysts use data to pinpoint needs and recommend appropriate measures. Business analysis work, often in IT, also spans other departments. Based on current SEEK salary data, the average advertised salary range for business analysts is $110k–$130k per year in Australia.
Graduates have diverse career options. Business analytics job examples include business intelligence analyst, marketing analyst, IT business analyst, and analytics manager. Analytical skills are also valuable in IT, finance, digital marketing, healthcare, and HR.
Graduates might also consider roles such as data analyst, analytics consultant, statistician, finance manager, HR manager, operations analyst, logistics coordinator, customer experience analyst, and risk manager. Analytics and management positions capitalise on analytical and problem-solving abilities.
Related: How to Become a Business Analyst in Australia
Why This Degree Is Worth It
A Business Analytics degree is a good educational investment. Business is a flexible, high-return study area that provides a foundation for a dynamic career. Among the various majors, analytics produces high salaries while also having fast projected job growth.
The value of a Business Analytics major is reflected in its job prospects and earning potential:
- The full-time employment rate for Business and Management undergraduates was 79.2% in 2025, according to the Australian Graduate Outcomes Survey.
- Employment of Management and Organisation Analysts is projected to grow by 16.2% over 5 years to reach 125,100 by May 2030, according to Jobs and Skills Australia.
- SEEK reports an average advertised salary range of $110k–$130k for business analyst roles, helping to place the qualification among the highest-paying business degrees.
The degree’s versatility is a significant advantage. Graduates can achieve success in traditional business positions, such as finance and marketing, as well as in emerging fields like AI, tech, and digital marketing. Career flexibility is especially valuable as industries increasingly rely on data-driven decision-making.
Related: High-Employment Jobs With a Business Degree
Online Study Options
You can study for this degree online with Deakin University. The University of Tasmania also offers a Business Analytics major as part of its online Bachelor of Business program. The specialisation is also available as a minor with RMIT Online.
How does online study work? Online learning is comparable with the on-campus experience, but classes and course materials are accessed remotely. Some activities are live, while others are recorded or completed at a convenient time. Students still participate as part of a virtual class, with plenty of opportunity for interaction with instructors and classmates.
In the case of Deakin University, study is organised through DeakinSync and CloudDeakin. DeakinSync provides access to unit sites, while CloudDeakin contains course materials, assessments, discussions, and other learning tools. Students can use the systems from any location.
Related: Online Study Australia