Bachelor of Business Analytics
A Bachelor of Business Analytics is a general business degree in which you specialise in analysis. The degree is good because it’s versatile.
A Bachelor of Business Analytics is a general business degree in which you specialise in performing data analysis. Along with core subjects like accounting, finance, and marketing, students study areas such as artificial intelligence, business intelligence, cyber security, data management, and data visualisation.
The degree is a good one because it is versatile. Students are prepared for roles such as business analyst, data analyst, and business intelligence officer. However, the skills are relevant for many careers, from business administration to human resources, financial analysis, and executive leadership.
Succeeding in this course requires that you have an aptitude for and interest in technology subjects. It is no harder than other business majors but has a significant technical element, stepping into the terrains of information technology, mathematical modelling, and statistics.
Subjects in a Business Analytics Degree
A Bachelor of Business degree is a 3-year program consisting of 24 subjects. To major in Business Analytics, Australian universities require you to complete as many as 14 subjects relevant to the specialisation. In addition, students normally focus on analytics in their capstone unit, which is a large applied project undertaken in the final year.
The curriculum for this major covers essential business analysis areas such as database management, data analysis, predictive modelling, and decision science. These subjects are needed to dissect and interpret the large datasets that inform operational decisions.
Core subjects for the major
| Deakin University | La Trobe University | Macquarie University |
|---|---|---|
| Business Analytics | Data Analytics Concepts | Introduction to Data, Analytics and People |
| Introduction to Data Science and AI | Programming Environment | Introduction to Computer Programming |
| Digital Business Analysis | Disruption in Business | Business Statistics |
| Managing Data and Information | Database Fundamentals | Introduction to Database Design & Management |
| Cyber Security and Governance | Economic Issues and Public Policy | Cyber Security Governance and Ethics |
| Professional Ethics in the Digital Age | Sustainability | Fundamentals of Computer Science |
| Business Intelligence and Data Warehousing | Data Engineering & Python | Database Systems |
| Predictive Analytics | Predictive Analytics | Business Forecasting |
| Decision Analytics | Leading Disruption | Data Science |
| Social Media Analytics and Data Driven Innovation | Social Media and Visualisation | Data Modelling and Visualisation |
| Strategic Supply Chain Management | Supply Chain Analytics and Digitalisation | Graphics, Multivariate Methods and Data Mining |
| Marketing Analytics | Customer Analytics | Applied Statistics |
| Project Management | Organisational Behaviour | Information Systems for Management |
| Artificial Intelligence for Business | Artificial Intelligence and Business Automation | Advanced Analytics Techniques |
| Capstone: Applied Business Project | Capstone: Analytics Project | Capstone: Business Analytics Project |
Sources: University websites as of 16 January 2024.
Students delve into database design and management, learning to organise and extract data efficiently. Predictive modelling classes provide skills to forecast trends and outcomes, which can be applied in your career to help shape business strategies.
The programs develop the technical competencies required to manipulate and interpret data. Additionally, students learn approaches and methods to transform data insights into actionable company advice.
Related: Business Analytics Courses Online in Australia
Career Opportunities
Holding a business degree with an analytics specialisation opens up many career paths. A typical start is as a data analyst or junior business analyst, potentially progressing to management or executive roles. Opportunities also abound in data analysis and administration.
In Australia, a Business Analyst examines and enhances business processes, providing solutions based on thorough analysis. They use data to pinpoint needs and recommend appropriate measures. Their work, often in IT, also spans other departments. Based on Seek job data, the average salary for business analysts is around $115k per year in Australia.
Graduates have diverse career options. Business analytics job examples include business intelligence analyst, marketing analyst, IT business analyst, and analytics manager. Analytical skills are also valuable in IT, finance, digital marketing, healthcare, and HR.
Graduates might also consider roles such as data analyst, analytics consultant, statistician, finance manager, HR manager, operations analyst, logistics coordinator, customer experience analyst, and risk manager. These positions capitalise on analytical and problem-solving abilities.
Related: How to Become a Business Analyst in Australia
Why This Degree Is Worth It
A Business Analytics degree is a good educational investment. Business is a flexible, high-return study area that provides a foundation for a dynamic career. Among the various majors, analytics produces high salaries while also having fast projected job growth.
This major’s strength is reflected in its job prospects and earning potential:
- The full-time employment rate for Business and Management graduates is 84%, according to the Australian Graduate Outcomes Survey.
- Employment of Management and Organisation Analysts is projected to grow by 15.6% over 5 years to reach 123,900 according to Jobs and Skills Australia.
- Business Analytics graduates can expect to earn between $101,728 and $119,293, placing their qualification among the highest-paying business degrees.
The degree’s versatility is a significant advantage. Graduates can achieve success in traditional business positions, such as finance and marketing, as well as in emerging fields like AI, tech, and digital marketing. This adaptability is not only beneficial but also well-directed, as industries increasingly rely on data-driven decision-making.
Related: High-Employment Jobs With a Business Degree
Online Study Options
You can study for this degree online with Deakin University. As well, the University of Tasmania offers a Business Analytics major as part of its online Bachelor of Business program. The specialisation is also available as a minor with RMIT Online.
How does online study work? Online learning is comparable with the on-campus experience except that you tune in to live classes only when it’s convenient for you. Students stil participate as a part of a (virtual) class, with plenty of opportunity for interaction with instructors and classmates.
In the case of Deakin University, study is structured through DeakinSync. The online learning portal allows students to access learning materials, join classes and seminars, and manage various aspects of their enrollment and study. The platform is designed to provide flexibility and accessibility, enabling students to study from any location.
Related: Online Study Australia