Discover the highest paying marketing and advertising jobs. Salaries range from $100k to over $200k. These roles offer strong financial rewards for skilled professionals.
Jobs in marketing and advertising can be highly lucrative, whether you’re leading a company’s strategy or managing client portfolios.
With businesses always needing to sell products and services, demand for marketing and advertising experts remains good. A degree in this field can unlock many career paths, including several high-paying ones.
Top 12 Marketing/Advertising Jobs by Salary
If you are looking to start a marketing career, where should you look first for high-income potential?
Many of the highest paying marketing jobs are leadership or management roles which put to use your ability to lead people as well as your abilities in marketing and advertising. Most can begin with just a bachelor’s degree in marketing, offering high-income potential without a graduate program.
Here are the top marketing and advertising jobs based on salary for your consideration.
1. Chief Marketing Officer (CMO)
The Chief Marketing Officer (CMO) is the boss of the company’s whole marketing team. They set the strategy, drive revenue, and build the brand. CMOs ensure campaign efforts align with overall business goals.
Most CMOs have a degree in marketing or business, with many holding an MBA. Extensive experience, typically over 10 years, is required.
Salaries for CMOs are generally upwards of $200k per year, reflecting their high level of responsibility.
2. Marketing Account Director
This role isn’t about crafting the big picture. It’s about keeping clients happy, campaigns on time, and budgets intact. A marketing account director manages client relationships and ensures every campaign hits its mark. Companies hire them to juggle multiple accounts while staying laser-focused on results. The average salary? $193,501 in the U.S., according to Salary.com. Success and company size can push that even higher.
3. E-Commerce Marketing Director
E-commerce marketing director is a job that takes the role of a marketing director, managing the overall marketing endeavors of an organization, and applies it directly to online storefronts and marketing. This role combines knowledge of online shopping and overall tech with strong marketing prowess. These individuals must understand the unique needs of people who shop online. This career is not listed in the Bureau of Labor Statistics, but Salary.com posts an average annual salary of $187,451 for this role.
4. User Experience (UX) Director
A user experience director conducts research and analytics to ensure that users have a positive experience with a brand and its products. Knowledge of marketing is a requirement for this position because the director must understand how the overall user experience affects the brand. Salary.com estimates an average annual salary of $185,400 for this role.
5. Demand Generation Director
Demand generation directors use their marketing knowledge to increase demand for their brand’s product or service. Without demand, companies will not sell products, so this role is essential in the business world. Salary.com estimates that the average annual salary for this management position is $162,516.
6. Marketing Director
A marketing director plans the marketing for a company and oversees the marketing department. This role is less analytical than that of the marketing research manager, with a stronger focus on managing people over studying data, but these professionals perform similar duties. They also share average salaries and job growth statistics on the BLS, which is $156,580 a year with a projected job growth of 8%.
7. Interactive Art Director
Interactive art directors use their creative talents and a marketing and advertising degree to develop concepts that tell potential customers about a brand and what it offers. These professionals often find work in advertising and marketing agencies. According to data from Salary.com in 2024, interactive art directors had an average annual salary of $151,449.
8. Creative Director
Creative directors head up the creative team within an organization. Marketing is a huge part of what the creative team will tackle, and the director makes sure they stay on task and apply their creative talents towards meeting organizational goals. The creative director needs good people skills to lead a team combined with strong leadership capabilities. The average salary for a creative director, according to Salary.com, is $148,945 a year.
9. Brand/Product Manager
A brand or product manager is the lead marketing professional dedicated to a particular brand. These professionals merge the business objectives for a company with effective marketing strategies that the company can use to bring in new customers. They also must understand how to define profits and sales within the business’s structure. Their primary responsibilities are to create interest in and bring people to their brand. Salary.com estimates an average salary for this professional at $147,042 a year.
10. Sales Channel Development Manager
A sales channel development manager is responsible for overseeing the sales department within an organization. They will bring in marketing employees and ensure that the sales department is meeting its goals and effectively marketing the product offered by the company. This is another marketing career that requires strong leadership skills. The BLS does not list salaries for this field, but according to surveys on Talent.com, the average annual salary is $115,000 a year.
11. Art Director
An art director is in charge of choosing the visual style and artwork for packaging, marketing materials, advertisements and even the product itself. This is a career field with a high growth potential, with the BLS expecting an 11% increase in demand from 2020 to 2030. The average annual salary is $106,500.
12. Marketing Executive
An executive is a leader in a company that plans strategies and policies to help the organization reach its goals. A marketing executive plans the marketing strategies and policies. The BLS does not list a separate role for marketing executives, but all top executives have an average salary of $103,840 a year. This field is expected to grow faster than average from 2023 to 2033.
Do Marketing Jobs Pay Well?
As you prepare for a career in marketing or advertising, you may be wondering what an entry-level marketing salary looks like. The answer to this really depends on the career path you choose.
Based on some of the highest paying marketing/advertising jobs, you’ll find that marketers can earn over $150k a year easily without a graduate degree, so there is potential for high pay in this field. However, the range is quite broad, with some marketing and advertising careers earning under $100k.
To know which direction to take your career path, you need to know which jobs pay well, even for those just starting out. Haven’t earned your degree yet? We may have answered a number of your questions in explaining why a marketing degree is worth it.
Is Marketing a Good Career?
When analyzing whether something is a good career, you need to consider job growth, job satisfaction and income potential. Marketing and advertising have all three. This is a field that needs skilled professionals who enjoy impacting overall branding efforts, and it is also a field with a high potential income for many roles. This combination makes it a good career path for many people.
Graduates also benefit from the many different kinds of careers within marketing, from advertising and brand management through to doing research and creating content.
How to Get a Job in Marketing and Advertising
To get a job in marketing and advertising, you may need to first complete an undergraduate degree in the field, such as a Bachelor of Science in Business Administration with a focus on marketing management. This flexible, online program will provide the foundation necessary to launch a successful career in marketing.
If you already have a degree of some kind, you can study for a Master’s in Marketing degree instead. Programs are available for people without a background in this field who want to switch careers. Introductory subjects are included. Good reasons to get a marketing masters include the advanced knowledge you will gain, credentialing benefits, soft skills development, a diversified skill set, and valuable networking connections.
After completing a degree, many graduates will partake in an internship to gain experience in the field. They will also need to develop a portfolio showing successful marketing jobs they completed.
Strong analytic and leadership skills as well as creative and artistic abilities are all key components of finding a high-paying marketing job. As you consider your options in marketing or advertising, know that this can be a lucrative career field.
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