Study online with an Australian university or college or do a short course.
Here are the best courses for learning how to do digital marketing in 2024. Choose from accredited certificates, diplomas and degrees from Australia, through to the top paid and free courses from around the world.
They vary in expertise level from beginner to advanced. You can find a good course whether you're a novice or an experienced marketing professional. Included are fully accredited degrees from Australian universities and best-selling online training programs.
COURSE LIST
- RMIT - Graduate Certificate in Digital Marketing Leadership
- UNSW - Master of Analytics (Marketing)
- Udemy - Complete Digital Marketing Course
- Talk Agency - The Deep Dive
- Upskilled - Diploma of Social Media Marketing
- Google - Fundamentals of Digital Marketing (Free)
- UTS - Master of Business Administration (Digital Marketing)
Best Digital Marketing Courses
RMIT Online - Graduate Certificate in Digital Marketing Leadership
The Graduate Certificate in Digital Marketing Leadership from RMIT University is an 8-month, part-time course for experienced marketers. Gain skills to lead digital transformation in the workplace. There are four core subjects, each lasting 7 weeks, on customer-first digital marketing, consumer analytics, marketing technologies, and leading digital transformation. Entry requirements: either a degree or equivalent and 2 years of experience, or no qualification but 5 years of professional experience in marketing. Tuition fees are $3,840 per subject, with FEE-HELP loans available.
UNSW Online - Master of Analytics (Marketing)
The Master of Analytics (Marketing) from UNSW Online is for (a) marketers who want to excel at analysis or (b) analysts who want to excel in marketing. The program is structured in 8-week blocks and can be completed in two years part-time. The 12 subjects include eight core analytics units, three marketing analytics electives, and a capstone project. Explore analytics and business, big data management, data visualisation and communication, managing customer analytics, managing people, predictive analytics, and social media and digital analytics.
Udemy - Complete Digital Marketing Course
The Complete Digital Marketing Course from Udemy is "12 courses in 1", covering SEO, YouTube, Facebook, Adwords, Google Analytics, and more. The program features 20+ hours of video training, plus articles and interactive elements such as projects, checklists, and actionable lectures. Learn how to market a business online across channels. Follow the steps to achieve results. The course costs A$49.99, with no prior experience needed. This is a best-seller with a 4.5-star rating from 172,000+ students. Receive a certificate of completion.
Talk Agency - The Deep Dive
The Deep Dive course is offered by Talk Agency, a team of digital marketing experts. Learn everything you need to know, including content marketing, search engine optimisation, digital advertising, email marketing, websites, social media, and conversion rate optimisation. It contains 6 modules, 20 subtopics, 100+ instructional videos, and a dedicated digital strategist. Students also receive six 1:1 support sessions, an online marketing toolkit, and actionable templates and takeaways. This training costs A$390 per month for 6 months.
Upskilled - Diploma of Social Media Marketing
Australia has a nationally accredited social media course, the 10904NAT Diploma of Social Media Marketing. It covers key learning areas for turning social into a sales generator. The diploma is available as an Australian Apprenticeship. Average duration for this 9-subject self-paced program is around 12-18 months. It covers topics such as paid and organic advertising, content creation and design, developing effective campaign strategies, personal brand marketing, and conversion strategies. The upfront price is A$3,465.
Google - Fundamentals of Digital Marketing
Fundamentals of Digital Marketing from Google is a free beginner-level course with 40 hours of training in 26 modules. To gain a well-rounded introduction to the field, you'll explore topics such as building an online presence, search engine optimisation (SEO), social media marketing, email marketing, video marketing, analytics, and e-commerce. The program is self-paced, with video tutorials and quizzes, and is accredited by Interactive Advertising Bureau Europe and The Open University. Graduates receive a certificate, which can be shown on LinkedIn and your CV.
UTS Online - MBA (Digital Marketing)
The MBA in Digital Marketing from UTS Online is a 2-year part-time course delivered 100% online. It's open to professionals with a business background. The program consists of 12 subjects, with 7-week study blocks and several intakes each year. Tuition fees are $4,250 per subject, with FEE-HELP available. Explore topics such as marketing today, data-driven marketing, emerging technologies, managing digital offerings and innovation, and omnichannel marketing strategy.
Course Comparison Table
| Provider | Cost | Suitable For | Learning Outcomes | Qualification |
| RMIT University | $3,840 per subject | Experienced marketers | Customer-first digital marketing, consumer analytics, marketing technologies, leading digital transformation | Graduate Certificate in Digital Marketing Leadership |
| UNSW Online | $4,833 per subject | Marketers or analysts | Analytics and business, big data management, data visualisation, managing customer analytics, social media analytics | Master of Analytics (Marketing) |
| Udemy | A$49.99 | No prior experience | SEO, YouTube Marketing, Facebook Marketing, Google Adwords, and Google Analytics | Certificate of completion |
| Talk Agency | A$2,340 | Digital marketing enthusiasts | Content marketing, SEO, digital advertising, email marketing, websites, social media | None |
| Upskilled | A$3,465 | Social media enthusiasts | Paid and organic advertising, content creation and design, social media strategies, personal brand | 10904NAT Diploma of Social Media Marketing |
| Free | Beginners | Building an online presence, SEO, social media marketing, email marketing, video marketing, analytics, e-commerce | Certificate | |
| UTS Online | $4,383 per subject | Aspiring or current managers | Data-driven marketing, emerging technologies, omnichannel marketing strategy | Master of Business Administration (Digital Marketing) |
Updated: 13 July 2024
General Marketing Courses Online
If you want to develop a broad understanding of all aspects of marketing, including digital, a traditional marketing course could be a good option. Here are some ideas.
Certificate IV in Marketing and Communication
A starting course for anyone interested in marketing is the BSB40820 Certificate IV in Marketing and Communication. The nationally accredited training course has no entry requirements.
The 12-subject qualification has 6 core subjects and 6 electives and takes around 13 months to complete. Programs are delivered by TAFE institutions and colleges. Students learn how to make presentations, debate ideas, analyse consumer behaviour, and develop and apply knowledge of communications industry.
Diploma of Marketing and Communication
The BSB50620 Diploma of Marketing and Communication is open to those with an equivalent Certificate IV or two years of relevant work experience. Potential jobs for graduates include sales manager, marketing manager, public relations officer, campaign manager, and marketing coordinator.
The 12-subject course has 5 core subjects and 7 electives. Students learn how to identify campaign opportunities, establish a mix of marketing activities, develop integrated communication plans, and do project work.
Advanced Diploma of Marketing and Communication
The highest TAFE-level qualification is the BSB60520 Advanced Diploma of Marketing and Communication. You need the corresponding diploma to gain entry or 4+ years of experience.
Every version of the 12-subject course contains 4 core subjects: Develop organisational marketing strategy, Manage organisational marketing processes, Develop marketing plans, Develop and maintain strategic business networks.
Bachelor of Business (Marketing)
At university, the way to study marketing is to do a business degree. By doing enough relevant subjects, you qualify for a Bachelor of Business (Marketing) or equivalent degree.
Many career opportunities are available to graduates. Entry-level jobs are normally plentiful in this field and a business degree has employment value by itself. Expect to cover topics like digital marketing, branding, innovation, campaign management, and big data.
Graduate Certificate in Marketing
The shortest marketing course that's accredited in Australia is a Graduate Certificate in Marketing. The postgraduate course is open to university graduates (any degree) and experienced professionals.
Students are often working professionals who do the course online over 8 months of part-time study. The qualification is part of a larger masters and can serve as a pathway to the degree. Introductory or foundation subjects may make up most of the course.
Masters in Marketing
The premier qualification for marketers is a Master of Marketing. The degree normally consists of 12 subjects and is quite comprehensive. Expect to do foundation units as well as advanced studies in several areas.
Examples subjects are marketing foundations, consumer insights for campaign success, business intelligence, product innovation, services marketing, digital technologies, and network marketing. The program is suitable for beginners as well as industry veterans.
FAQs
No – Marketing is not especially difficult to study. If it were a hard subject, we wouldn't have so many people doing business degrees like this one.
You have to remember that business is about the most popular subject to study at any level. That includes vocational training, undergraduate university degrees, and postgraduate education. And marketing features in almost every business course.
Students learn a bit of psychology, some statistics and communication skills. There is no one particular area that students are likely to get stuck on or which would cause them to fail.
One caveat is that the discipline is becoming more data orientated. Because so much data is being collected, marketers need skills in at least interpreting statistical information, if not doing some data analysis themselves.
The best marketing degree to get is a Bachelor of Business (Marketing) or equivalent degree, such as a Bachelor of Commerce (Marketing) or Bachelor of Marketing.
At an undergraduate level, you can major in Marketing in the business programs of most Australian universities. You'll gain a general business education, with marketing usually comprising no more than about 25% of your Year 1 subjects and up to 50% of your Year 3 subjects. To specialise, you need to choose enough electives from the study stream.
At a postgraduate level, you have different options depending on your career history and goals. A Masters in Marketing is the obvious choice. But you can also do a masters that concentrates on digital marketing or marketing analytics. If you're mainly interested in a management career, you can do an MBA with a marketing major.
An accredited marketing course from a TAFE or business college takes around 1 year to complete if you study full-time. Marketing degrees take longer. A bachelor degree is 3 years long in Australia. A master's degree is typically 1.5 years.
The standard lengths of the different courses for full-time students are:
- Certificate IV in Marketing and Communication: 12 units / 1 year
- Diploma of Marketing and Communication: 12 units / 14 months
- Diploma of Marketing: 8 subjects / 1 year
- Diploma of Social Media Marketing: 9 units / 12 months
- Advanced Diploma of Marketing and Communication: 12 units / 15 months
- Bachelor of Business (Marketing): 24 subjects / 3 years
- Bachelor of Business (Marketing) (Honours): 32 subjects / 4 years
- Graduate Certificate in Marketing, Graduate Certificate in Digital Marketing: 4 subjects / 0.5 years
- Graduate Diploma in Marketing: 8 subjects / 1 year
- Masters in Marketing, Masters in Digital Marketing, Master of Marketing Analytics, MBA (Digital Marketing): 12 subjects / 1.5 years
Short courses are also available that take significantly less than a year. The duration is often measured in hours. With short courses, you can study specific topics such as branding, sales, content marketing or public relations. A short course is usually introductory, with significant further training required to develop job-ready skills.
Marketing is a good career, offering more job security and work variety than many people imagine. Jobs for marketers will always be around because marketing is a core business discipline.
Almost every business and organisation needs professionals to do promote products or services and most medium to large businesses have a dedicated team.
Your career could take many different directions. Roles include advertising (making or buying), brand management, campaign management, content creation, customer success management, digital marketing management, market research, marketing analytics, promotions, public relations, sales, search engine optimisation (SEO), and social media marketing.
You can get a start as an intern, assistant or writer for example. Promotion opportunities exist, from campaign or product manager right through to Head of Marketing or Chief Marketing Officer (CMO).
Related: Digital Marketing Salary in Australia | Is Digital Marketing a Good Career?
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