The Bachelor of Business with a major in Marketing at UNE prepares students to launch marketing campaigns and build sales volumes. This program combines core business knowledge with in-depth marketing studies.
Title: Bachelor of Business (Marketing)
Provider: University of New England (UNE)
Campus location(s): Armidale, NSW; Online
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About
Students learn to identify market opportunities, confront business challenges, and adjust to changes. The curriculum focuses on hands-on learning to ready students for diverse work settings. Key areas of development include financial analysis, critical thinking, decision-making, and communication.
UNE offers students the flexibility to choose from 10 majors, with Marketing providing a focused path. This major enhances creative thinking and strategic planning skills. UNE is recognised for its supportive and highly satisfying student experience.
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Provider
The University of New England stands out for its commitment to quality education, accessible both on-campus and online. It emphasises practical skills and applicability to the real world, earning high marks for student support and overall experience.
Key Takeaways
- Marketing major within a broad business education framework.
- Focus on hands-on skills for adapting to the marketing field.
- High levels of satisfaction and support from UNE.
- Accessible to students with an ATAR of 72.55.
- Flexible study modes, including online, full-time, and part-time.
Course Structure
This course includes 24 units, balancing business fundamentals with marketing-specific studies. Core subjects lay a solid business foundation, covering management, economics, and ethics. The Marketing major includes Innovation in Business, Consumer Behaviour, Digital Marketing Communications, Services Marketing, and Strategic Marketing.
Students can personalise their education through electives and potential work placements. This approach prepares graduates for marketing roles across industry sectors.
Related: UNE - Bachelor of Business
Why This Degree Is Worthwhile
The Bachelor of Business (Marketing) at UNE offers a thorough look at both key business concepts and specific marketing strategies. It prepares students for the future of marketing with a focus on innovative and strategic thinking.
Including practical components and potential work placements, the program enhances its real-world application.
Graduates come out as versatile professionals, positioned to contribute effectively to the marketing industry. Choosing this degree is a strategic move for those aiming to thrive in their future marketing career.
Related: Top 3 Bachelor of Marketing Online Degrees
Why This Major is Good for Entrepreneurs
The Bachelor of Business (Marketing) at UNE prepares entrepreneurs with essential business skills. The curriculum includes Innovation in Business and Consumer Behaviour, helping students spot and take advantage of market opportunities. By understanding consumer needs, students can create effective marketing strategies.
By examining digital marketing communications and strategic marketing, participants learn to reach customers. Digital marketing skills are essential for building a strong online presence. Strategic marketing helps develop long-term plans that drive business growth.
UNE offers flexible study options and electives like Small Business Management and International Business for practical insights. These courses teach how to run small businesses and understand global markets. Work-integrated learning and professional skills development get graduates ready to apply their knowledge in real-world situations.