Title: Bachelor of Commerce (Marketing)
Provider: Deakin University
Campus location(s): Burwood (Melbourne), Waterfront (Geelong), Victoria; Online
About
Marketing at Deakin is about enhancing customer experiences and creating beneficial relationships between businesses and customers. The course addresses marketing fundamentals within digital and international contexts. Students get a thorough grounding in modern marketing strategies, including the integration of digital marketing and the dynamics of international business.
The Bachelor of Commerce (Marketing) combines traditional marketing concepts with the latest in digital strategies. It covers digital marketing, brand management, and consumer behaviour. The curriculum is designed to produce a well-rounded understanding of the field.
Provider
Deakin University is recognised for its commitment to research and teaching excellence. It also offers a diverse range of courses. The university aims to provide a learning environment that supports academic and professional growth. Deakin's goal is to prepare graduates for successful careers in a global context.
Key Takeaways
- Dedicated focus on digital and international marketing.
- Completing the marketing major may shorten the pathway to becoming a Certified Practicing Marketer.
- Graduates find opportunities in advertising, brand management, digital marketing, and more.
- Course available in Burwood, Waterfront, and online.
- Online study option requires a minimum ATAR of 70.15.
Course Structure
Students must complete 24 credit points to graduate, including core business subjects and marketing-specific studies. Areas like consumer behaviour, services marketing, and brand management form the core of the marketing major.
Electives and opportunities for work-integrated learning enable students to customise their educational journey. The emphasis is on developing practical skills in marketing strategy and digital communications, grounded in business ethics and strategic marketing principles.
Why This Degree Is Worthwhile
The Bachelor of Commerce (Marketing) at Deakin University stands out for its rigorous approach to teaching both foundational and cutting-edge marketing strategies. Graduates should not only understand the theoretical aspects of marketing but can also apply these concepts in professional settings.
The degree's structure, which includes options for work-integrated learning, provides students with real-world experience. This enhances their employability and readiness for the job market. Through a blend of academic learning and practical application, graduates are well-prepared to tackle real-world marketing challenges.