Discover the benefits of studying public relations online in Australia. Launch your career in communications and marketing with an online course.
Looking to launch a career in public relations or take your skills in the field to the next level? Online public relations courses are a great way to build a valuable professional skill set and develop strategic communication skills.
Success in public relations depends on making connections and shaping perceptions. By doing an online course, you acquire key technical skills and learn the art of communicating with influence. As a graduate, you can keep developing your craft as a PR professional or other communications expert.
The best online bachelor degrees in public relations prepare you for a fast-paced digital environment. You'll learn how to shape perceptions through email outreach and branding, as well as social and traditional media formats.
As a PR professional, you often have to switch tasks according to what your employer or client requires. You need a strong, broad skill set. The best degrees give you foundation skills for tackling almost anything. Writing courses teach you how to adjust your style to match the audience and communication channel. Students also learn strategies for promotions and other forms of publicity.
UniSQ – Bachelor of Communication and Media (Public Relations)
The Bachelor of Communication and Media (Public Relations) at UniSQ develops the skills needed for a career in public relations. The degree can be completed on-campus or online over three years. The minimum ATAR for entry is 65. You'll examine topics such as PR strategy, content creation, digital communication, community engagement, event management, research and analysis, crisis management, and campaign planning. Students are also able to explore related fields such as marketing and journalism. Accreditation with the Public Relations Institute of Australia (PRIA) is available while studying and upon graduation.
An online Masters in Public Relations is ideal for adding polish and breadth to your skill set. You can take a breather from your usual work for some invaluable, structured thinking about PR.
The best online masters degrees allow you to advanced studies in areas of professional interest. You can choose specialised topics in public relations and also study complementary fields such as digital media or marketing. The usual entry requirement is a bachelor degree, preferably in a relevant social sciences or business discipline.
CSU – Master of Communication (Organisational Communication)
Master of Communication (Organisational Communication) is a customisable online course that allows students to choose from a range of electives. The 12-subject program has a strong practical focus, and assessments are designed to enable students to undertake projects relevant to their workplace or industry. The Organisational Communication specialisation covers strategic communication, internal communication, corporate culture and change communication, and issues, crisis and reputation. Students develop research and problem-solving skills that will prepare them for communication management roles across sectors and industries.
Studying Public Relations as a major will give you a wealth of knowledge in communication, which is essential in any professional setting. A degree in this field opens up career opportunities in advertising, digital marketing, event management, media research, public affairs consulting, sales promotion, social media management, and more.
The demand for public relations professionals is ever-present and growing, making it a promising career path for anyone wanting to make an impact in communication and media. Almost every organisation needs people to expertly manage communication and relationships between the organisation and its stakeholders. Those stakeholders encompass the broader community, customers, investors, employees, the media and government.
The responsibility of a PR professional include managing relationships, developing communication strategies, sponsorship and promotion, internal communication, persuasion, and social media management. Employers often include PR consultancies, as well as in-house departments, advertising firms, marketing agencies, media communication agencies, political organisations, and public affairs companies.
The skills gained from studying public relations include communication, crisis management, project management, technology, business awareness, media skills, and organisation skills. With the growth of social media and digital marketing, the need for skilled PR professionals has become increasingly important in recent years. Graduating with a degree in this field makes you a capable person who can fill numerous important roles.
Yes, universities and colleges offer fully online courses in public relations. Often the discipline is offered as a major within an arts, communication or similar degree.
To major in public relations, you will need to complete a minimum number of units within the field. Students also have the flexibility to choose other subjects from fields such as arts, social sciences, IT, and business.
Distance education is a highly effective way to pursue a PR degree. Universities aim to teach you the principles, communication skills, and digital competencies needed for the profession. Through online learning, you will acquire important concepts and develop essential competencies, providing a foundation for building technical and relationship skills in the workplace.
The top Australian universities for distance learning offer fully online degrees, with courses covering professional writing, public relations practice, multimedia publication development, public affairs, public relations writing, strategy and campaign development. After graduation, PR majors can pursue careers in public relations or related fields such as event management, promotion, advertising, marketing, or policy development.