Title: Bachelor of Communication and Media
Provider: University of Southern Queensland
Campus locations: Springfield and Toowoomba, Queensland
About
The Bachelor of Communication and Media at USQ prepares students for roles in sectors such as media, business, health, and government. Skilled communicators are in high demand, with graduates working across journalism, public relations, advertising, and more.
Students develop a professional portfolio that showcases their ability to meet industry standards. It also improves interpersonal communication skills. Choose from a range of majors or minors, including digital content creation and professional photography.
Provider
The University of Southern Queensland (USQ) has a practical approach to education, offering both online and on-campus courses. With campuses in Queensland, USQ is noted for its supportive educational environment.
Key Takeaways
- Flexible study options available online and on-campus.
- Entry requires a minimum ATAR, varying by major.
- A wide choice of majors and minors for targeted skill development.
- Practical experiences enhance employability and job readiness.
Course Structure
The Bachelor of Communication and Media provides students with a robust curriculum that prepares them for diverse professional roles. Initially, the program lays the groundwork in various communication and media disciplines. Students can choose to major in:
- Advertising
- Digital Media
- Documentary Production
- Journalism
- Marketing
- Professional Photography
- Public Relations
- Software Application Development.
In their subsequent years, students focus more on their chosen major. They tackle projects that mimic real-world challenges, allowing them to apply theoretical knowledge in practical scenarios. The final year focuses on specialisation and includes a capstone project. A professional portfolio that showcases specialised skills and areas of interest.
Public Relations
The Bachelor of Communication and Media (Public Relations) at USQ prepares students for roles such as public relations manager, political advisor, and social media specialist. The program includes practical client projects that develop effective campaign management skills. Minimum ATAR: 63.
A flexible study schedule facilitates a balanced study-life approach. Graduates are eligible for industry accreditation with Communication & Public Relations Australia (CPRA).
The degree covers topics such as reputation management, PR analytics, digital communication strategies, and effective campaign execution. It also includes practical training in crafting targeted content, engaging with communities, and planning events.
Related: Public Relations Courses Online in Australia
Why This Degree Is Worthwhile
The Bachelor of Communication and Media at USQ is an ideal choice for students aiming to excel in the communication sector. With a curriculum that stresses real-world applications, the program ensures graduates are adaptable and ready. Majors in advertising, digital media, journalism, and more enable students to specialise in areas that align with their career goals.