To earn a marketing diploma online in Australia, you can do a Diploma of Marketing or Diploma of Marketing and Communication. University graduates are also eligible for a Graduate Diploma in Marketing.
A marketing diploma creates job opportunities. The course can be the start of a career in fields such as digital marketing, social media, public relations and sales. You build skills for roles such as media campaign management or business communications.
A Diploma of Marketing and Communication is the Australian vocational education and training (VET) marketing diploma. The 12-subject course is delivered by TAFEs and colleges. To be eligible, you need two years of job experience or a Certificate IV in the field.
You can also study for a marketing diploma online at university. A Diploma of Marketing is equivalent to the first year of a Bachelor of Marketing. Another option is a Graduate Diploma of Marketing, which is a postgraduate course contained in marketing masters programs.
Diploma of Marketing
Torrens University Australia Diploma of Marketing
The 8-subject Diploma of Marketing from Torrens University Australia can be studied full-time, part-time or accelerated and is available online and at various campuses. The diploma gives you skills to create strategic marketing campaigns, engage and influence customers, and build brand loyalty. Successful completion guarantees you entry into the 2nd year of the Bachelor of Business (Marketing). Topics include business communications, understanding people and organisations, marketing fundamentals, integrated communications, advertising, consumer behaviour, business-to-business marketing, and marketing research. — CRICOS code: 092485A
Diploma of Marketing and Communication
BSB50620 Diploma of Marketing and Communication
The Diploma of Marketing and Communication is a 12-subject course consisting of 5 core units and 7 electives. Students learn to identify and evaluate marketing opportunities, establish and monitor the marketing mix, design and develop marketing communication plans, write persuasive copy, and undertake project work. To be eligible, you should have two years equivalent full-time relevant work experience or a Certificate IV in Marketing and Communication. Course duration is around 13 months.
BSB60520 Advanced Diploma of Marketing and Communication
The Advanced Diploma of Marketing and Communication is a 12-subject course consisting of 4 core units and 8 electives. Students learn to develop organisational marketing strategy, manage organisational marketing processes, develop marketing plans, and develop and maintain strategic business networks. To be eligible, you should have four years equivalent full-time relevant work experience or a Diploma of Marketing and Communication. Course duration is around one year.
Graduate Diploma of Marketing
A Graduate Diploma of Marketing is a postgraduate course open to university graduates. The qualification is halfway between a graduate certificate and masters and is not always offered by business schools.
Within a masters program, you can have a Graduate Certificate in Marketing (4 subjects), Graduate Diploma of Marketing (8 subjects) and Master of Marketing (12 subjects).
Earning a graduate certificate gets you a postgraduate university qualification and is a pathway to a masters for people unable to gain automatic entry. A master degree is the premier qualification for marketing professionals.
Study for a Marketing Diploma Online
Australian colleges and TAFE training providers offer online courses that lead to a Diploma of Marketing and Communication. Also available are Certificate IV and Advanced Diploma qualifications. You can also earn a Diploma of Marketing online with a university.
You can study the fascinating business topic from the comfort of your home or office. Online marketing diploma courses give you freedom. As well as being able to study from anywhere, you can start at different times of the year. You can also study when it's convenient for you.
- Students learn about marketing in an interactive online environment.
- The online learning platform provides your course materials and gives you access to instructors.
- You may also be able to chat to other students.
Studying marketing in an online environment makes sense given the importance of digital marketing, including social media marketing. Professionals in the field need to be skilled at connecting customers to products using technology.
Marketing Career Information
A person with strong marketing skills is useful to almost any employer. Businesses and other organisations need good marketing. It’s how they let potential customers, partners, subscribers or members know about their products and services.
By completing a marketing diploma online, you learn how to:
- identify and assess potential marketing opportunities
- create and manage a mix of marketing campaigns
- design and implement communication plans
- write copy that is impactful and persuasive
- handle campaigns and projects.
Job opportunities
A marketing diploma is useful if you're already working in the field in some capacity and want to upgrade your skills. The qualification can also give you access to entry-level jobs in roles such as marketing assistant, campaign manager or sales manager.
But also be aware that most marketing professionals have university degrees (though not always in marketing or even in business). Without a degree or postgraduate qualification, career success may depend on you building unusual or exceptional skills.
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